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    <lastmod>2026-03-24</lastmod>
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      <image:title>News - Third speaker announcement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.innovationweek.is/news/second-speaker-announcement</loc>
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    <lastmod>2026-02-26</lastmod>
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      <image:title>News - Second speaker announcement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.innovationweek.is/news/first-speaker-announcement-2026</loc>
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    <lastmod>2026-03-26</lastmod>
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      <image:title>News - First speaker announcement - Eric Archambeau ↪ Astanor</image:title>
      <image:caption>Eric Archambeau is Founder and Managing Partner at Astanor, a global impact investing firm in the agrifood space. Astanor, which has grown to circa €1B AUM, invests in technology companies that support the planet and people’s health and accelerate the shift to a resilient economy. Astanor’s flagship investments include ProducePay and Plantible in North America, as well as Aphea.bio, Source.ag, and Standing Ovation in Europe and Tractor Junction in India. Eric has been a pioneer in the impact investing space for over a-two decades. He has served as Global Chairman of the Jamie Oliver Food Foundation, and lectured at the graduate business school INSEAD, where he founded the Social Entrepreneurship Department and co‐founded Social Impact International, supporting livelihood development and regenerative agriculture programs in India. Eric was a board member of the Harvard Business School initiative, the International Foundation for Valuing Impacts (IFVI) in Boston, and now an ambassador of Capitals Coalition as well as a past chairman of the impact investment arm of the UK Government’s NESTA program. He published a book in 2022, Costing the Earth: How to Fix Finance to Save the Planet, outlining how to overhaul finance to achieve net zero. Prior to Astanor, Eric was a Silicon Valley entrepreneur and later a technology venture capitalist, investing in the likes of Spotify (IPO), Onfido, XING (IPO), PriceMinister (now Rakuten Europe), Betfair (IPO), Maven Clinic, Peakon (now part of Workday), and Freenow (now part of Lyft). Logi Már Einarsson ↪ Minister of Culture, Innovation, and Higher Education Logi Már Einarsson is Iceland's Minister of Culture, Innovation, and Higher Education. A member of the Social Democratic Alliance, he has represented the Northeast Constituency in the Althingi (Icelandic Parliament) since 2016. He served as the party's leader from 2016 to 2022 and has chaired its parliamentary group since 2022. Hildur Einarsdóttir ↪ CEO at Advania Hildur Einarsdóttir draws on a rich innovation, strategy, and international business development background. With a career spanning over 16 years at Embla Medical (formerly Össur), most recently as Executive Vice President of Research &amp; Development, Hildur has a strong track record of leading complex, global teams and driving growth through technology and customer focus. Hildur’s leadership at Advania is centered on customer centricity, clear communication, and a focus on translating innovation into practical solutions. Her experience in strategy, marketing, product development, and operations — combined with a passion for empowering teams — makes her well-suited to guide Advania Iceland’s next chapter. In addition to her executive roles, Hildur serves on the Science and Innovation Council for the Prime Minister’s Office in Iceland and the Industrial Advisory Board of Imperial College London, reflecting her ongoing contribution to innovation at national and international levels. Dr. Thor Sigfússon ↪ Iceland Ocean Cluster An Icelandic entrepreneur and global leader in sustainable ocean innovation, best known as the founder of the Iceland Ocean Cluster, which has grown into an international network with eight sister clusters across the United States, Europe, and Africa. He has also founded Iceland Eco-Business Park, Hlemmur Mathöll—Iceland’s first food hall—Collagen, and several other ventures focused on value creation and zero-waste utilization in marine industries, including the global 100% Fish initiative addressing the estimated 20 million tons of fish wasted annually. Dr. Sigfusson holds a PhD in international business and business networks, has published nine books and his research appears in academic business journals. He is a frequent commentator in international media such as The Economist, The Wall Street Journal, and PBS, a sought-after keynote speaker at major global forums including the World Ocean Summit and The Arctic Circle. Mark Emil Hermansen ↪ Kost Capital Mark Emil Hermansen is Project Director at Noma and an Oxford-trained anthropologist with more than a decade of experience in food innovation and organizational strategy. He is a founding partner at Kost Capital, co-founder of Empirical and Swan Neck Bio, and founding advisor to Astanor Ventures. His work spans early-stage venture building, fermentation and biotech strategy, and cross-sector innovation between gastronomy, science, and industry. Mundi Vondi ↪ CEO and Co-Founder Klang Games Mundi Vondi, originally from Iceland, is CEO and Co-Founder of Klang Games, a Berlin based video game studio. Mundi brings with him varied experience in fashion design, film, graphic design, fine arts, and more. Since co-founding Klang Games in 2013, Mundi has built a diverse and successful team of over 100 employees and has helped produce engaging projects like ReRunners and The Life Cycle Podcast. Currently, Klang is working on SEED, a virtual world and MMO that is exploring the future of humanity, as well as what it means to play online together. Jennifer Bushman ↪ Fed by Blue Long before co-founding Fed by Blue, Jennifer was an ocean champion. For more than two decades, she has worked at the intersection of food, sustainability, and ocean health. An award-winning chef, cookbook author, consultant, and storyteller, Jennifer believes the future of our food system lies in the waters that cover most of our planet. She understands that solving the crisis facing our oceans isn’t just about restrictions and regulations—it’s about innovation, education, and giving people hope. A multiple James Beard Award and now Emmy nominee, Jennifer works tirelessly to shine a light on the water farmers, fishers, and scientists driving breakthrough innovations in sustainable aquaculture and fishing. These are the people finding real solutions, solutions that can feed a growing world while helping our waters recover. In addition to her work with Fed by Blue, Jennifer serves on the Board of Directors of The Marine Mammal Center, continuing her lifelong mission to protect and restore ocean health through storytelling, collaboration, and action. Rune Theill ↪ Rockstart Rune has nearly 20 years of experience building entrepreneurial ecosystems. He began his journey as a founder while studying at Copenhagen Business School, which later led him to work at Venture Cup in 2010 where he helped grow the largest student-focused business plan competition in the Nordics. In 2011, he joined Startupbootcamp, focusing on community development, marketing, and deal sourcing. In 2012, Rune moved to Amsterdam to launch Rockstart. Since then, he has played a leading role in identifying, selecting, and fast-tracking founders across AgriFood, Energy, and Emerging Technologies. Beyond Rockstart, Rune is an avid kitesurfer, an enthusiastic early Brazilian jiu-jitsu practitioner, and a nature lover. Shan Shan Wong ↪ C-Gen.Ai Shan Shan Wong is Chief Business Officer at C-Gen.Ai, an AI infrastructure company automating and orchestrating full-stack training environments for frontier model developers. She previously served as COO and interim Co-CEO of Stability AI, where she helped transform and scale the organization, raised funds, and led major commercial and partnership milestones. Before transitioning into AI, she spent 17 years in top-tier investment banking, leading complex transactions, advising global clients, and developing deep expertise in strategic decision-making and execution under uncertainty. She is known for bridging technical innovation with commercial strategy and building high-performing teams in fast-moving environments. She studied mathematics at the University of Oxford. Lóa Fatou Einarsdóttir ↪ COO of GOOD GOOD Lóa Fatou’s background spans over a decade in manufacturing and operations across the food and consumer goods sectors. In recent years, she has focused on building and scaling GOOD GOOD’s global supply chains, overseeing production, inventory, and distribution across multiple markets, including expansion into major U.S. retail channels such as Walmart, Costco and Whole Foods. Her experience includes managing growth in constrained environments, improving supply chain efficiency, and aligning operations with an evolving global landscape. Karl Birgir Björnsson ↪ Hefring Marine Karl Birgir Björnsson is the CEO and co-founder of Hefring Marine, an Icelandic company developing intelligent systems to optimize and analyze vessel operations. Since founding the company in 2019, he has led its growth from concept to international scale-up, with customers across defense, commercial, and unmanned maritime sectors. He began his maritime career in 2017 as Director of Business Development at innovative boatbuilder Rafnar, where he played a key role in shaping its international commercial strategy. Prior to that, he worked in Corporate Development at a NASDAQ-listed medical device company, focusing on mergers and acquisitions. Karl serves on the board of the Icelandic Association of Startup Companies (Samtök sprotafyrirtækja – SSP) and is a deputy board member of the Icelandic Student Innovation Fund (Nýsköpunarsjóður námsmanna – Rannís).</image:caption>
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    <loc>https://www.innovationweek.is/news/from-reykjavk-to-trshavn-a-tourism-exchange-powered-by-nata</loc>
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    <lastmod>2025-05-19</lastmod>
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      <image:title>News - From Reykjavík to Tórshavn: A Tourism Exchange Powered by NATA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.innovationweek.is/news/carbfix-joins-the-ok-bye-climate-lineup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-05</lastmod>
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      <image:title>News - Carbfix joins the Ok, bye climate lineup - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.innovationweek.is/news/fifty-speaker-announcement-</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-06</lastmod>
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      <image:title>News - Final speak announcement! - Isabella Holmberg ↪ NVIDIA</image:title>
      <image:caption>Isabella Holmberg is driving strategic AI partnerships for NVIDIA across the Nordics and the UK. With a sharp focus on cutting-edge innovation, she is helping shape how industries adopt and scale AI to solve real-world challenges. Honored twice by H.M. King Carl XVI Gustaf of Sweden for her outstanding contributions to innovation and value-based leadership, Isabella combines forward thinking expertise with a visionary outlook on the future of AI. She believes, “The technology is out there – it’s up to us how we use it to define our future.” For Isabella, the decisions we make today around AI will not only transform industries—they will shape the future of society for generations to come.</image:caption>
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      <image:title>News - Final speak announcement! - Jill Martin Wrenn ↪ Journalist</image:title>
      <image:caption>Jill Martin Wrenn is a British-American broadcast journalist and media coach based in London. She has produced and presented financial news content for the BBC, CNN, the Financial Times and others. On her podcast How to Build a Village, Jill interviews global entrepreneurs, business leaders and authors. Jill also enjoys helping early-stage founders and small business owners to amplify their messages with pitching and presenting workshops. As an adjunct professor at Richmond American University in London, Jill teaches aspiring media professionals how to master global communication strategies.  She holds a BA from Cornell University, and an MA in Communications from Georgia State University in Atlanta.</image:caption>
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      <image:title>News - Final speak announcement! - Þorbjörg Sæmundsdóttir ↪ CCP Games</image:title>
      <image:caption>Þorbjörg Sæmundsdóttir is CCP Games’ Director of Finance, responsible for overseeing financial operations and strategic planning. She first joined CCP in 2012 as a Senior Financial Analyst, later becoming Director of FP&amp;A. After a few years in the startup world as COO/CFO of tech company Activity Stream, she returned to CCP in 2022 to support operations at a strategic level. With an M.Sc. in Industrial Engineering, Þorbjörg has built a career in finance leadership, previously working at Vífilfell (Iceland’s Coca-Cola bottler) and geothermal company Enex. She’s also a dedicated mentor, Women in Games Ambassador, and finance lecturer at the University of Reykjavík. In 2023, she was nominated for Mentor of the Year at the Nordic Women in Tech Awards and continues to support entrepreneurs through her work with Klak, Iceland’s startup incubator. Outside of work, she enjoys knitting, hiking, and traveling— especially to unusual destinations. She helps organize Garnival, Iceland’s annual yarn festival, and co-runs Today I Feel, a creative yarn-dyeing project. A lifelong gamer, she has a soft spot for strategy games like Civilization and Heroes of Might &amp; Magic III and still revisits classic Sierra adventures. Þorbjörg lives with her husband, three sons, and their family dog. While she may officially hold the title of matriarch, she suspects the dog is the one truly in charge.</image:caption>
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      <image:title>News - Final speak announcement! - Sesselja Ingibjörg Barðdal Reynisdottir ↪ Drift EA</image:title>
      <image:caption>Sesselja Ingibjörg Barðdal Reynisdottir is the CEO of Drift EA and a passionate advocate for fostering a thriving community of innovation and entrepreneurship in North Iceland. Drift EA, situated in the heart of Akureyri in northern Iceland, is an independent nonprofit initiative dedicated to fostering entrepreneurship and innovation. Its "Incubator" serves as a dynamic coworking space where businesses receive support from experienced experts to develop and grow, catering to both startups and established ventures. Drift's focus provides a vibrant atmosphere of innovation, a thriving local business community, and a nurturing environment conducive to learning at all levels. It collaborates closely with influential businesses, organisations, and academic institutions in the northern region of Iceland. Drift's focus areas include biotechnology, health tech, ageing solutions, fishing industry, and sustainable green solutions. Sesselja holds degrees in Hotel Management, Law, and an MBA and is an investor and an experienced entrepreneur.</image:caption>
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      <image:title>News - Final speak announcement! - Edda Sif Pind Aradóttir ↪ Carbfix</image:title>
      <image:caption>As a CEO, Edda strives to lead with a clear and strategic vision, inspiring her team to drive forward the company’s mission of scaling their proprietary technology that permanently turns captured CO2 into stone underground, thereby contributing to climate recovery. Carbfix revolutionized the carbon capture and storage (CCS) sector, notably reducing the timeframe for CO2 mineralization from thousands of years to just two years, while accumulating over a decade of operational experience. Prior to taking on her current role as CEO, Edda was Head of Innovation and Strategic Planning at the Department of Research and Innovation at Reykjavik Energy, while also being a project manager for the Carbfix project. Carbfix started as a research project, an international collaboration between industry and academia, in 2007, with Edda being part of the journey from the beginning. Looking ahead, Edda is focused on expanding Carbfix’s technology into new markets, advancing their contribution toward a carbon-neutral future.</image:caption>
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      <image:title>News - Final speak announcement! - Tansu Kjerimi ↪ TechBBQ</image:title>
      <image:caption>Tansu Kjerimi is the Global Partnerships Manager at TechBBQ, passionate about connecting people, sparking collaborations, and building thriving communities in the tech and innovation space.</image:caption>
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      <image:title>News - Final speak announcement! - David Cerami ↪ REST ApS</image:title>
      <image:caption>David has built his career in the climate, wellbeing, and creative industries. He is the Founder and CEO of REST ApS, a European based biotech and foodtech company focused on creating a bean-free coffee alternative designed to address the growing problems within coffee. As the second most consumed beverage on earth after water, coffee's problems are felt globally because of a supply deficit driven from climate change and unabated demand. With REST, David is focused on delivering taste parity and below parity pricing to expand the supply of coffee at a cheaper price that's good for businesses and consumers.  He has been part of founding teams where he has harnessed his experience in storytelling to galvanize action and impact with corporate leaders, companies, and consumers across a number of different mediums. Before co-founding Valence, a climate tech biomaterials company creating home compostable biopolymers, David served as the Co-Founder and Talent Director of Condition alongside Nate Brown. There, he worked on launching Condition as an editorial platform focused on mental and physical wellbeing through the Millenial and Gen Z perspective. Prior to that, he served as a Contributing Editor to At Large Magazine and V Magazine. He has also served as the Content Director of digital design agency, Maui New York, where he led the content direction for brands like David Yurman, Jeffrey Rüdes and Billy Reid. David has also worked on campaigns for John Hardy, 7 For All Mankind, Herradura Tequila, and Jeep and Hyatt while at Matte Projects. He holds a B.A. in Philosophy from the University of Pennsylvania and is a National Champion Rower. With a deep rooted passion for communication with purpose, David is excited to be part of the next wave of impact driven companies helping them reach a wider audience and deliver on sustainability commitments. When he is not working, he loves long bike rides through the mountains of the UK and mountain walks with his 2 children and wife.</image:caption>
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      <image:title>News - Final speak announcement! - Gisli Rafn Olafsson ↪ Iceland Red Cross</image:title>
      <image:caption>Currently serves as the Secretary General of the Icelandic Red Cross. Gisli combines over 25 years of experience from humanitarian response operations worldwide with 30+ years in the technology sector. Prior to his current role, Gisli served as an elected member of parliament in his native country of Iceland.</image:caption>
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      <image:title>News - Final speak announcement! - Jón Ingi Bergsteinsson ↪ IceBAN</image:title>
      <image:caption>Jon founded SMART-TRIAL in 2013 and spent a decade supporting hundreds of MedTech companies through clinical trials and to market. Since his exit in 2022, he's devoted most of his time to angel investments, early-stage MedTech investments in the Nordics via LIFA Ventures, and leading the Icelandic business angel network (IceBAN) as its founder and chairman.</image:caption>
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      <image:title>News - Final speak announcement! - Emil Grímsson ↪ Artic Trucks</image:title>
      <image:caption>Emil Grimsson, MD of Arctic Trucks Polar and Arctic Trucks International.  Born and raised in Iceland, he finished Cand Oecon from University of Iceland and later finishing an MBA in the US.  As marketing director for Toyota Iceland in 1990 he was instrumental in establishing the Arctic Trucks operation within Toyota.  In 2005, then CEO for Toyota Iceland, he bought the Arctic Trucks operation and left Toyota.  Diving deep into expedition planning and doing the BBC Top Gear Polar Special to the 1996 Magnetic North Pole, Emil found a “calling” for exploration, studying possibilities, planning the extreme and joining the adventure.   Along with working on the Arctic Trucks business, he and his team, using Arctic Trucks vehicles, have made many world’s first and accomplished impressive statistics in the Arctic and the Antarctic supporting adventure and science alike.“</image:caption>
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      <image:title>News - Final speak announcement! - Freya Pratty</image:title>
      <image:caption>↪ Sifted Freya Pratty is a senior reporter at the Financial Times' Sifted, a publication covering tech across Europe. Freya specialises in climate tech and has charted a tumultuous time for the industry. She also works on investigations into the wider tech ecosystem</image:caption>
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      <image:title>News - Final speak announcement! - Susanna Laursen ↪ Tonik</image:title>
      <image:caption>Súsanna Laursen has been active in the startup ecosystem for over eight years, focusing on innovation, community development, and entrepreneurship. Based in Tórshavn, Faroe Islands, she works at Hugskotið, the local startup incubator, where she supports early-stage founders and contributes to building a thriving entrepreneurial environment. Súsanna is also one of the project managers and a co-founders of TONIK, a start-up and tech event focusing on technology, creative industries &amp; art. She brings a unique perspective on how small-scale innovation hubs can have a global voice and is excited to share her insights at Iceland Innovation Week.</image:caption>
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      <image:title>News - Final speak announcement! - Camila Medina ↪ Schneider Electric</image:title>
      <image:caption>Through her studies, in industrial engineering and management, and her work at Schneider Electric (2017-2021 and 2024-2025) and Statkraft (2021-2024), Camila Medina has conducted analyses, projects, and initiatives to help Norwegian businesses with energy efficiency, using technological solutions based on IoT and artificial intelligence. In her current role as Strategy Leader for the Nordic and Baltic Region at Schneider Electric, Camila has further expanded her perspective. Based on macroeconomic, geopolitical and technological trends, she develops visions for the future of Northern Europe and uses her knowledge and experience to chart the course for Schneider Electric&amp;#39;s operations in the region. She also offers consulting and support to companies looking to digitalize. Camila is driven by the principle that energy and resource efficiency not only strengthens the bottom line, but also motivates employees and provides tangible positive effects for both the business and the environment</image:caption>
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      <image:title>News - Final speak announcement! - Ari Kristinn Jonsson ↪ Nato Innovation Fund</image:title>
      <image:caption>Dr. Jónsson is the CEO of Videntifier Technologies. Over the last 15 years, he has worked on various projects related to innovation and entrepreneurship in Iceland. Ari has been board member of high-tech startup companies and involved in strategy and policy development for the government. In 2007, he joined Reykjavik University and in 2010 he was appointed president of the university. Ari worked previously for 10 years at NASA as a senior research scientist and a manager. He graduated with a PhD from Stanford University in 1997, with focus on artificial intelligence.</image:caption>
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      <image:title>News - Final speak announcement! - Sesselja Vilhjálmsdóttir ↪ Abstrakt Consult</image:title>
      <image:caption>Sesselja Vilhjalmsdottir is a seasoned tech serial entrepreneur and venture builder with over 15 years of experience as a business leader in the tech sector. She has founded several companies, Kinwins, a gamified social network, and Tagplay, an automatic workflow management software. She co-produced and directed the video documentary, The Startup Kids. Sesselja has worked in digital business and product development and transformation, sales, marketing, and investment banking. She currently serves as a consultant for Abstrakt Consult, providing expert guidance on innovation, business development, strategy, artificial intelligence, and digital transformation. Sesselja is also a host of Athafnalíf, a popular podcast about entrepreneurs and business leaders.</image:caption>
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      <image:title>News - Final speak announcement! - Helga Valfells ↪ Crowberry Capital</image:title>
      <image:caption>Helga is a founding Partner of Crowberry, a Nordic seed and early stage venture capital fund.  Currently Helga sits on the boards of  9 of Crowberry ́s portfolio companies: She is chairman of the board of Lucinity and Greenbytes  and a board member of Aldin Dynamics, Monerium, Katla, Tiimo,  Kickercloud, Porcelain Fortress and Scale-up Finance. Helga is also a  board member of the Icelandic Venture Capital Association and the Icelandic Design Center. Prior to co-founding Crowberry in 2017, Helga was CEO of NSA Venture from 2010.  Helga has also managed a number of marketing and funding initiatives for start-ups on behalf of the Trade Council of Iceland and worked as a non-political advisor to the Minister of Business Affairs in the aftermath of the financial crisis in 2009.   Helga  was deputy chairman of the board of listed telco Siminn from 2018 - 2021 deputy chairman of Islandsbanki from 2013 to 2019.  Helga was on the board of the Icelandic Chamber of Commerce from 2020 - 2024.</image:caption>
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      <image:title>News - Final speak announcement! - Hulda Hallgrímsdóttir ↪ Nox Medical</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/a06cba06-6557-4a87-9d19-b79551d08660/Screenshot+2025-05-02+at+11.23.38.png</image:loc>
      <image:title>News - Final speak announcement! - Sigríður Mogensen ↪ Federation of Icelandic Industries</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/6e3025bb-0fdb-467d-8724-d817fe1c951b/HannaBlanck.jpg</image:loc>
      <image:title>News - Final speak announcement! - Hanna Blanck ↪ Reservoir Engineer at HS Orka</image:title>
      <image:caption>Hanna Blanck holds a Master's degree in Geophysics from the University of Hamburg and has over a decade of experience in the geothermal industry. Having worked for 7 years at Iceland Geosurvey (ÍSOR), 2 years at the Iceland Meteorological Office (IMO),  and 2 year in an IoT company, Hanna has gained experience in both academia and industry. Currently, Hanna is a reservoir engineer at Iceland's largest privately-owned geothermal company, where they focus on optimizing geothermal energy production. Hanna is passionate about sustainable energy solutions and will be moderating a panel discussion on clean energy solutions at the Iceland Innovation Week.</image:caption>
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  </url>
  <url>
    <loc>https://www.innovationweek.is/news/partnership-announcement-official-tech-partner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
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      <image:title>News - Partnership announcement: Official tech partner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/e5b427a8-128a-4069-8971-7db82f760035/LUXOR+%282%29.png</image:loc>
      <image:title>News - Partnership announcement: Official tech partner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.innovationweek.is/news/kerecis-angel-partnership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
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      <image:title>News - Kerecis: Angel partnership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/779ec3e6-af43-422e-9960-48735f0f4527/Kerecis+%282%29.png</image:loc>
      <image:title>News - Kerecis: Angel partnership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.innovationweek.is/news/nvidia-partnership-announcement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
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      <image:title>News - NVIDIA and Advania: Angel partnership announcement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.innovationweek.is/news/fourth-speaker-announcement-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
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      <image:title>News - Fourth speaker announcement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/bc373796-8bde-4036-a043-01bd86812405/johann-pall.jpg</image:loc>
      <image:title>News - Fourth speaker announcement - Jóhann Páll Jóhannsson ↪ Minister of the Environment, Energy and Climate</image:title>
      <image:caption>Jóhann Páll Jóhannsson is Iceland’s Minister of the Environment, Energy and Climate. A member of the Social Democratic Alliance, he serves in the Althing for Reykjavík South and is committed to advancing climate action, clean energy, and environmental justice.</image:caption>
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      <image:title>News - Fourth speaker announcement - Logi Már Einarsson ↪ Minister of Culture, Innovation, and Higher Education</image:title>
      <image:caption>Logi Már Einarsson is Iceland's Minister of Culture, Innovation, and Higher Education. A member of the Social Democratic Alliance, he has represented the Northeast Constituency in the Althingi (Icelandic Parliament) since 2016. He served as the party's leader from 2016 to 2022 and has chaired its parliamentary group since 2022.</image:caption>
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      <image:title>News - Fourth speaker announcement - Guðbjörg Edda Eggertsdóttir ↪ Industry leader</image:title>
      <image:caption>Held various executive positions at Actavis Group and predecessors 1980-2014. Private investor. Serving on the board of several companies, including Bioeffect hf, Brunnur VC Fund, Brunnur II, Coripharma, Orf Genetics hf. Chairman of the Board and Council of Reykjavik University from 2022.</image:caption>
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      <image:title>News - Fourth speaker announcement - Katrín Jakobsdóttir ↪ Former Prime Minister of Iceland</image:title>
      <image:caption>Katrín Jakobsdóttir served as the Prime Minister of Iceland from November 2017 to April 2024. She served as Minister of Education, Science and Culture and Minister of Nordic Cooperation 2009-2013. Jakobsdóttir was the Chairman of the Left-Green Movement from 2013 to 2024, having served as Deputy Chairman 2003-2013. Jakobsdóttir was Member of Althingi for the Reykjavík North Constituency from 2007 to 2024. She was the Chair of the Council of Women World Leaders from 2020 to 2024. She now serves as a senior emissary for the Arctic Circle Assembly and as the chair of the Pan-European Commission on Climate and Health. She is the chair of the board of Reykjavík Art Festival and she is on the board of the University of Iceland.</image:caption>
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      <image:title>News - Fourth speaker announcement - Alma Möller ↪ Minister of Health</image:title>
      <image:caption>Alma Möller is Iceland’s Minister of Health and a respected medical doctor with decades of experience in healthcare leadership. Prior to her ministerial role, she served as the country’s Director of Health, becoming the first woman to hold that position. Alma is known for her strong focus on public health, patient safety, and innovation in healthcare.</image:caption>
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      <image:title>News - Fourth speaker announcement - Anna Søndergaard ↪ The Footprint Firm</image:title>
      <image:caption>Anna is the co-founder, partner and CEO of The Footprint Firm – a Copenhagen based company with a sole focus on sustainability built on a unique business model combining venture investment and advisory. Anna primarily focuses on advising PE and other investors on sustainability matters including M&amp;A, as well as being actively involved as a board member, advisor and investor in a number of start-ups. Also, she is part of the investment committee of The Footprint Fund, an article 9 impact venture fund. Anna has previously co-founded Danish fashion brand Becksöndergaard Copenhagen, which was exited to a private equity fund and has previously worked with McKinsey &amp; Company and in the advertising industry.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/4d88ef75-d0ff-4a9a-aa2b-903380b15230/Magnus+Hardarson.jpg</image:loc>
      <image:title>News - Fourth speaker announcement - Magnus Hardarson ↪ Nasdaq Iceland</image:title>
      <image:caption>Magnus is the President of Nasdaq Iceland, a position he has held since October 2019. He has been with Nasdaq since 2002, initially serving as the Head of Trading and later as the Head of Sales and Services. He had also served as Deputy CEO of Nasdaq Iceland from 2011. Before joining Nasdaq, Magnus worked as an economist at the National Economic Institute of Iceland and as an economic advisor.</image:caption>
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      <image:title>News - Fourth speaker announcement - Gudmundur Kristjansson (GK) ↪ Lucinity</image:title>
      <image:caption>Gudmundur Kristjansson (GK) is the Founder and CEO of Lucinity, an AI software company headquartered in Reykjavik, Iceland. With over two decades of experience across the technology and compliance sectors, GK is widely recognized for his leadership in artificial intelligence and financial crime prevention.  GK’s passion for using technology to drive positive impact began early—at the age of 13, he developed software to support dyslexic children. He later applied AI to healthcare, contributing to research in sleep science through machine learning. Prior to founding Lucinity in 2018, GK held senior roles at Citigroup and NICE Systems, where he built compliance technologies for some of the world’s largest banks. These experiences shaped his vision of a more efficient and intelligent approach to fighting financial crime. Since its founding, Lucinity has grown into a globally recognized AI company, known for its market-leading case management platform and built-in agentic AI copilot, Luci. The platform is built with configurability at its core, enabling customers to achieve enterprise-grade compliance and scale globally. Lucinity holds patents in homomorphic encryption and federated learning, highlighting its innovations in privacy-preserving technology and secure AI.  Today, Lucinity’s solutions are trusted by a wide range of institutions—from tier-1 banks in the U.S. to fintech and payments companies across the Nordics. Notable clients include Visa Cross-Border Solutions, Finshark, Trustly, Arion Bank, and Kvika Bank.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/698dde5a-1450-4443-bf0d-546e1273bbf9/Martin+Soltau+photo+4.jpg</image:loc>
      <image:title>News - Fourth speaker announcement - Martin Soltau ↪ Space Solar</image:title>
      <image:caption>Martin is co-CEO and co-founder of Space Solar, an exciting space start-up developing space-based solar power to deliver affordable, reliable energy from space for the benefit of Earth. He is an entrepreneurial and highly experienced business and engineering leader in the Aerospace and Renewable Energy sectors. He co-founded the Space Energy Initiative, a coalition between leading space an energy organisations promoting the advancement of this technology. Martin is a member of both the International Academy of Astronautics permanent committee on Space Solar Power, and International Astronautical Federation Space Power Committee. He is married with two children and loves motorcycling, playing keyboard for a local cover rock band, and pretends to enjoy running.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/be88775a-4ee1-457d-972d-af416fd7b549/adamroot2.png</image:loc>
      <image:title>News - Fourth speaker announcement - Adam Root ↪ Matter</image:title>
      <image:caption>Adam Root is the founder and CEO of Matter. With a technical background and a degree in mechanical engineering, Adam has held key roles at General Electric (GE), working on large industrial projects, and at Dyson, specializing in particle physics for new product development. He later transitioned into new product innovation, focusing on next-generation technology delivery. In 2017, Adam founded Matter to tackle one of humanity’s greatest challenges: micropollution. Using cradle-to-cradle design principles, Matter removes pollution from the technical sphere and creates value from waste. In 2023, Adam secured $10 million in Series A funding. Most recently, he launched an external microfibre filtration solution to the market in partnership with the global brand BSH, under the Bosch and Siemens labels. Matter’s investors include S2G Ventures, SOUNDwaves, Leonardo DiCaprio-backed Consumer ClimateTech fund Regeneration.VC, and Katapult. Adam led Matter to achieve B Corp certification, and his journey in sustainable business continues. In 2018, he was selected to represent the UK at the G7 Summit in Canada. In both 2018 and 2019, Adam was named Innovate UK’s Young Innovator of the Year. He remains a thought leader and pioneer in micropollution filtration.</image:caption>
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      <image:title>News - Fourth speaker announcement - Ruth Daniel</image:title>
      <image:caption>↪ In Place of War  Ruth Daniel is a multi-award winning CEO and Artistic Director of international NGO, In Place of War, an organisation working with music, art and creativity in places of armed conflict, social injustice and affected by climate change. A former co-founder of ground-breaking alternative music industry event, Un-Convention; independent record label founder and boss and musician, playing with many bands, but most notably cult Manchester band, The Fall. She has been a consultant at many international festivals, including Primavera Pro, Barcelona, Shoko Festival in Zimbabwe and DoaDoa in Uganda. She has also held the position of Interim AP Director, Education Skills Fitter, EIT Culture and Creativity.</image:caption>
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      <image:title>News - Fourth speaker announcement - Kristjan Gunnarsson ↪ ArcanaBio</image:title>
      <image:caption>Kristjan has worked at the intersection of technology and science for over 13 years. He currently leads ArcanaBio, a life science startup he founded in 2018 together with scientists from deCODE genetics and Microsoft. While AI is beginning to shape the future of healthcare, its full potential depends on better, more accessible diagnostic data. Today’s health data is often fragmented, difficult to track over time, and costly to collect—making it challenging to shift from reactive care to prevention. ArcanaBio is working to change this by developing a next-generation proteomics platform that can monitor a wealth of health related biomarker data from proteins over the long-term. Using non-invasive saliva testing as well as from other liquid biopsies, the platform combines nanophotonics and AI in a reagent-free, highly multiplexed system designed to make real-time biomarker monitoring scalable, simple—and most importantly, affordable. The company recently received funding from the Novo Nordisk Foundation’s, BioInnovation Institute and is based in Copenhagen, Reykjavik and Seattle. This early support is helping accelerate development of our first-generation platform and lay the foundation for long-term impact. ArcanaBio’s goal is to support a more proactive approach to health—helping individuals stay engaged with their wellbeing and giving clinicians earlier insights that can improve outcomes and reduceoverall healthcare costs.</image:caption>
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      <image:title>News - Fourth speaker announcement - Bob Crimmins ↪ Startup Haven</image:title>
      <image:caption>Bob Crimmins is a venture-capital veteran with over 25 years experience as a startup founder, investor, mentor, advisor, writer, speaker, and organizer. He founded Startup Haven as a passion project in 2006 to help founders and investors build meaningful relationships. Now with more than 2,500 vetted venture-scale founder and investor members across the U.S., Startup Haven has grown into the largest founder and investor community of its kind. In 2020, Startup Haven launched its first pre-seed startup accelerator and venture fund.   Bob’s entrepreneurial journey began at age 9, as employee number one in his parents' livestock business. Over the next decade, Bob repeated his employee-number-one role in his family's next three (startup) businesses, spanning manufacturing, retail and media. As a career software engineer, Bob’s journey in technology startups began in 1999 as co-founder and CTO of his first startup... sidetracking his PhD in philosophy. Over the years, Bob has co-founded four venture-backed startups and held leadership roles as CEO, CTO, CMO, and CRO. He has also been a highly-regarded mentor for numerous accelerator programs, guiding hundreds of startups. Bob’s deep and diverse experience have made him a respected figure in the entrepreneurial community and led him to develop GroundWork, a decision-making framework designed to help company founders systematically improve their probability of success. The GroundWork framework serves as the curriculum for the Startup Haven Accelerator and is the basis for selecting and supporting companies for the Startup Haven fund.</image:caption>
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      <image:title>News - Fourth speaker announcement - Linda Malm ↪ NVIDIA</image:title>
      <image:caption>Linda has worked many years in the Tech industry and has spent the last years at NVIDIA focusing on AI. Passionate to support the Nordic market, customers and partners to stay on top of innovation by embracing new technology. Her focus is to drive awareness, enablement and help create a future where AI can benefit companies and individuals.</image:caption>
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      <image:title>News - Fourth speaker announcement - Hjörtur Pálmi Pálsson ↪ Defend Iceland</image:title>
      <image:caption>Hjörtur is a cybersecurity professional with extensive experience across offensive and defensive security disciplines. His expertise includes penetration testing, purple teaming, threat detection and engineering, incident response, and more. Throughout his career as a security consultant, Hjörtur has worked closely with organizations in Europe and Asia—including Denmark, Germany, Sweden, and China—to help them build stronger defenses against evolving cyber threats. Currently, Hjörtur serves as Head of Community and Cybersecurity at Defend Iceland, where he leads nationwide initiatives in crowdsourced vulnerability hunting. In this role, he actively supports public and private organizations, helping them improve their security capabilities through practical guidance and collaboration within the cybersecurity community.</image:caption>
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      <image:title>News - Fourth speaker announcement - Clive Eley ↪ Rock Flour Company</image:title>
      <image:caption>Clive Eley is born and raised in the global south, Clive has always had a deep passion for planetary health. After studying a PhD in chemistry at Oxford focused on next-generation solar materials, Clive gained commercial experience as a McKinsey consultant before becoming a startup builder and investor for several family offices. Clive is now the CEO and co-founder of Rock Flour Company that he incubated while working for 2degrees, a Danish climate-focused family office. Rock Flour Company is pioneering the development of a vast, naturally-occurring, climate-positive mineral called "glacial rock flour" that permanently captures carbon while sustainably providing plant nutrients. With exclusive access to billion tonne deposits in south-western Greenland, we are on a mission to bring the amazing benefits of glacial rock flour to the world.</image:caption>
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  </url>
  <url>
    <loc>https://www.innovationweek.is/news/side-events-are-live</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-09</lastmod>
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      <image:title>News - Side events are live! - Make it stand out</image:title>
      <image:caption>From our 5k last year!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.innovationweek.is/news/arion-bank-partnership-announcement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-09</lastmod>
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      <image:title>News - Arion bank: Partnership announcement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/1744210563047-6KNMPST5W076JCPSRIRW/Arion+bank+%282%29.png</image:loc>
      <image:title>News - Arion bank: Partnership announcement</image:title>
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      <image:title>News - Arion bank: Partnership announcement</image:title>
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  </url>
  <url>
    <loc>https://www.innovationweek.is/news/third-speaker-announcement-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-16</lastmod>
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      <image:title>News - Third speaker announcement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>News - Third speaker announcement - Guðmundur Fertram ↪ Kerecis</image:title>
      <image:caption>Fertram is an Entrepreneur &amp; Inventor, Unicorn Founder, Technology Evangelist &amp; Oceans Advocate. Having founded and served as CEO of companies in financial technology and renewable energy, he went on to found and is currently the CEO of Kerecis, a biotechnology company that uses fish skin to heal human wounds. Fertram was named an Ernst &amp; Young Entrepreneur of the Year in 2021, Entrepreneur of the Year in Iceland in 2015, and Businessperson of the Year in Iceland in 2023. In 2024, he received the Export Achievement Award from the President of Iceland. Kerecis received the Icelandic Growth Symposium award for the fastest-growing company in Iceland in 2017 and 2020, as well as the Nordic Scale-Up Award in 2023. Kerecis became Iceland’s first unicorn in 2023 when it was sold to Denmark-based Coloplast for $1.3 billion.  He has received several innovation awards, including the Innovation and Entrepreneurship Awards from the President of Iceland in 2015 and 2018. Fertram and the technologies he has developed have been featured in Bloomberg and other media. With over 200 issued and pending patents, Fertram is one of Iceland’s most prolific inventors. Fertram earned a B.S. in Chemistry from the University of Iceland and an M.Eng. from the Technical University of Denmark. Fertram is an advocate of the beauty and fragility of the oceans.</image:caption>
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      <image:title>News - Third speaker announcement - Margrét Ormslev Ásgeirsdótti ↪ Transition Labs</image:title>
      <image:caption>Margrét holds a B.Sc. in Industrial Engineering and M.Sc. in Economics from the University of Iceland as well as an M.Sc. in Renewable Energy Systems and Policies from the School of Renewable Energy Science. Margrét is Head of Operations at Transition Labs, a private climate initiative that partners with high impact climate projects from around the world. Previous positions include senior management roles at Carbon Recycling International and Partner at Brunnur Ventures in addition to advising on business development, corporate finance, corporate banking, and corporate restructuring at Landsbankinn. Margrét has served on numerous boards, both in the private and public sector.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/1631dd46-8630-4f21-b100-94323316e405/David_profile_picture.png</image:loc>
      <image:title>News - Third speaker announcement - Davíð Simonarson ↪ Smitten</image:title>
      <image:caption>David Simonarson is the CEO and co-founder of Smitten, a next-gen dating app that blends dating, social, and gaming. With over a decade of experience in building consumer apps, he has successfully led Smitten through multiple funding rounds and strategic expansions, driving innovation in the online dating space.</image:caption>
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      <image:title>News - Third speaker announcement - Heini Zachariassen ↪ Vivino</image:title>
      <image:caption>Heini is Vivino’s Founder, Chairman, and Chief Evangelist. Credited with bringing a technology revolution to the wine industry, Heini founded Vivino because he was frustrated by not knowing which wine to buy. It’s been his passion project ever since.  During his tenure as CEO, Vivino  grew into a community of 60 million users, raised $221 million in funding, and rolled out a worldwide wine marketplace. Before starting Vivino, Heini co-founded several startups and was a part of building  global internet and mobile security company BullGuard. Heini, who was named Entrepreneur of the Year by GP Bullhound in 2020. Heini and Vivino’s story is featured in an independent documentary, “Disrupting Wine, The Life of an Entrepreneur.”  Heini also hosts the YouTube series Raw Startup, which offers candid advice for entrepreneurs and startups.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/5128d599-76fe-4206-b802-315ff6dbe38f/Adam.jpeg</image:loc>
      <image:title>News - Third speaker announcement - Adam Gordon</image:title>
      <image:caption>↪ GlacialEdge Advisory Adam Roy Gordon is a corporate sustainability expert and CEO of GlacialEdge Advisory, where he advises corporate leaders on strategy, regulation, and risk. As the founding Executive Director of UN Global Compact USA, he built it into a driving force in the U.S. market, aligning businesses with global sustainability goals. He has worked with the Science Based Targets initiative (SBTi), CDP, and Fortune 500 companies, shaping corporate climate action. A recognized thought leader, Adam has been named to the Environment + Energy Leader 100 and contributes to The Atlantic. He lectures at Columbia University’s Climate School, mentoring the next generation of sustainability leaders. His work bridges executive leadership, global impact, and academia to help businesses navigate sustainability’s most pressing challenges.</image:caption>
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      <image:title>News - Third speaker announcement - Guðfinnur Sveinsson ↪ Brineworks</image:title>
      <image:caption>CEO of Brineworks, he has spent the past decade working on climate solutions—investing in climate tech, founding an environmental NGO, and contributing through research and writing. He holds an MPA from Columbia University’s School of International and Public Affairs (SIPA) and conducted climate policy research at the Earth Institute. Now, he leads Brineworks in pioneering CO2 extraction from seawater to accelerate the scale-up of sustainable e-fuel production.</image:caption>
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      <image:title>News - Third speaker announcement - Bodil Sidén ↪ Kost Capital</image:title>
      <image:caption>Bodil Sidén is General Partner at Copenhagen based Kost Capital, an early-stage VC with the mission to bring Better food for more people. Kost Capital invests in ingredients and enabling tech across Europe and does in-house company building together with the food development house Kost Studio. Among Kost’s investments are REST, Numi and Foreverland Foods.</image:caption>
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      <image:title>News - Third speaker announcement - Anna Margrét Gunnarsdóttir ↪ Altso</image:title>
      <image:caption>Founder of Altso communication agency, and co-founder of Icelandic marketing news site Herferd.is. Former press officer and corporate communications manager at H&amp;M.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/1fdea5a9-7edb-47a5-a3b7-d47b0499bd0f/destana+-+b%26w+standing+headshot.jpg</image:loc>
      <image:title>News - Third speaker announcement - Destana Herring ↪ Regeneration.VC</image:title>
      <image:caption>↪ JBT Marel/Driftline Elvar is a partner at Driftline and currently serves as the Global Marketing Manager for Fish at JBT Marel. He holds a BS degree in Biology Pre-Medicine from his studies in the US and a master's degree in Marketing and International Business from the University of Iceland. Previously, he was the Director of Marketing and Communication at Men&amp;Mice, a software company later acquired by BlueCat. A former pro football player and a proud father of three actual children.</image:caption>
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      <image:title>News - Third speaker announcement - Thea Messel ↪ Unconventional Ventures</image:title>
      <image:caption>Thea Messel is the Founder and General Partner of Unconventional Ventures, the first impact fund in Europe dedicated to investing in underrepresented founders building scalable impact. The firm backs pre-seed and seed-stage startups led by women, people of color, and LGBTQ+ founders who are building scalable businesses with impact at their core. Unconventional Ventures focuses on Climate, Health, Education, and Equitable Tech, capitalizing on the intersection of diversity and impact to drive exceptional returns and set new standards in venture capital. Before founding Unconventional Ventures, Thea created and led initiatives supporting tech and impact startups, as well as accelerator programs across the Nordics  and China. Working a decade in Banking she has played a key role in advancing impact investing, sustainable finance, and diversity in venture capital, contributing to new financial products, investment frameworks and impact strategies. She holds an MSc in International Business and a BSc in Philosophy and Economics from Copenhagen Business School.</image:caption>
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      <image:title>News - Third speaker announcement - Dóra Júlía ↪Journalist &amp; DJ</image:title>
      <image:caption>Dóra Júlía is a DJ and cultural journalist for Vísir, one of Iceland’s biggest online publications. She studied art theory and philosophy at the University of Iceland and started DJing shortly after graduating. In the last seven years she has performed all over the world and during Covid she also went into journalism where her main focus is interviews regarding culture, music, arts and fashion along with broadcast programming where she hosts a talk show and series about fashion and culture.</image:caption>
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      <image:title>News - Third speaker announcement - Sunneva Sverris-dóttir ↪CO/PLUS</image:title>
      <image:caption>Sunneva Sverrisdóttir is a partner at CO/PLUS, a Creative Business Consultancy based in Copenhagen. She specializes in creating growth for companies by using existing resources in new ways, working with companies across the world - including some Icelandic ones such as Hagar and Ölgerðin.</image:caption>
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      <image:title>News - Third speaker announcement - Lilja Dögg Jónsdóttir</image:title>
      <image:caption>↪ Almannarómur Lilja D. Jonsdottir is the CEO of Almannarómur, Iceland´s center for language technology. Previously Lilja served as a policy advisor to Iceland´s Prime Minister where she co-authored Iceland’s current AI policy and worked on topics related to business, innovation, and technology. Lilja has served in leadership roles at Icelandic-Japanese firm Takanawa, and at both Burning Glass Technologies and Redstar Ventures in the United States. Lilja is an Economist from the University of Iceland and holds an MBA degree from Harvard Business School.</image:caption>
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      <image:title>News - Third speaker announcement - Arelys Sosa</image:title>
      <image:caption>↪ DREV Arelys Sosa is the CEO and Co-Founder of DREV, a company pioneering contamination control technology for advanced manufacturing, protecting people, driving industrial efficiency, and recovering critical metals. An accomplished industrial engineer, she has managed multi-million-dollar projects across Venezuela, the Dominican Republic, Argentina, and the United States, demonstrating her expertise in large-scale manufacturing and global business operations. Before founding DREV, Arelys was part of the founding team at Panasonic Energy of North America at Tesla’s Gigafactory 1, where she played a key role in scaling battery production. Her leadership reflects a commitment to industry innovation and growth, as she actively applies her expertise to drive progress in the field.</image:caption>
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      <image:title>News - Third speaker announcement - Mette Louise V. Carstensen</image:title>
      <image:caption>↪ Augmented Hearing Mette cofounded Augmented Hearing in 2021 to innovate AI-based speech enhancement, focusing on real-time solutions where clear speech is critical. She worked on audiological technologies at Oticon and led digital transformation initiatives at McKinsey Digital. She holds a degree in Biomedical Engineering from the Technical University of Denmark, specializing in Machine Learning, Psychoacoustics, and auditory signal processing. She recently implemented a speech enhancement solution in Iceland’s emergency line, enabling them to better be able to help citizens calling 112 from chaotic emergency situations.</image:caption>
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      <image:title>News - Third speaker announcement - Sissel Hansen</image:title>
      <image:caption>↪ Startup Guide Sissel Hansen is the founder of Startup Guide, a creative media company best known for its "Startup Guide" book series—often referred to as the Lonely Planet for entrepreneurs—featuring more than over 70 cities since its beginning in 2014.She recently co-launched City Solutions, a platform connecting cities and innovators to accelerate sustainable urban transformation. It’s a joint venture between Startup Guide and Urban Impact. Sissel also co-founded the NGO Impact the Future, which unites public and private sectors to drive urban solutions, and she has served on various boards, including Denmark’s Green Entrepreneurship Council and Danish Tech Startups. Her work has earned her numerous recognitions, including a nomination for Female Entrepreneur of the Year (2015), and being named a Nordic Ecosystem Hero (2018) and one of Europe’s most influential women in startups and VC by EU-Startups.</image:caption>
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      <image:title>News - Third speaker announcement - Lóa Hlín Hjálmtýsdóttir ↪ Writer/Artist</image:title>
      <image:caption>Lóa Hjálmtýsdóttir works as a writer, artist, performer and illustrator. Her comics alter ego is called Lóaboratoríum and researches human behavior without coming to a conclusion. Lóa grew up in an ugly suburb of Reykjavík in the 90´s. She graduated with a BFA degree in Fine Arts from the Icelandic Academy of the Arts, studied Illustration in Parson’s New School for Design in NYC and graduated with a MA degree in Creative Writing from the University of Iceland. Since 2005 she’s also been travelling and performing with her band FM Belfast around the world and figuring out what’s the best way to pack illustration tools for long trips. From 2009, Lóa was a part time teacher at the Icelandic Academy of the Arts, The Reykjavik School of Visual Arts and taught comic and idea courses in various libraries and art museums in Iceland. She is very interested in teaching scared adults to write stories and draw freely but has given up on teaching for a while. At the moment she is doing one comic a day for a whole year.</image:caption>
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  <url>
    <loc>https://www.innovationweek.is/news/slandsbanki-official-networking-partner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-19</lastmod>
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      <image:title>News - Íslandsbanki: Official networking partner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Íslandsbanki: Official networking partner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.innovationweek.is/news/second-speaker-announcement-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-28</lastmod>
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      <image:title>News - Second speaker announcement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/670c857d-01a5-444c-869c-f87a46405b20/Halla+Tomasdottir.jpg</image:loc>
      <image:title>News - Second speaker announcement - Halla Tómasdóttir ↪ President of Iceland</image:title>
      <image:caption>Halla Tómasdóttir became the first female CEO of the Iceland Chamber of Commerce in 2006. She later co-founded Auður Capital, promoting ethical finance, and was a key organizer of the 2009 National Assembly on Iceland’s future post-crisis. She chaired WE2015, a global gender equality dialogue, and led The B Team (2018–24), advocating responsible business. Halla became Iceland’s president on 1 August 2024.</image:caption>
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      <image:title>News - Second speaker announcement - Navid Samandari</image:title>
      <image:caption>↪ Founder and investor Navid Samandari is a seasoned founder and investor in sustainable development and environmental innovation. With a wealth of experience in creating scalable solutions, he’s passionate about driving positive change with a specific focus on the energy transition. Navid’s practical insights stem from two decades as a startup founder and angel investor, most recently co-founding companies such aseaborg Technologies, next-generation nuclear reactor developer, and its spinout Hyme Energy, grid-scale thermal energy storage.</image:caption>
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      <image:title>News - Second speaker announcement - Bryan Sivak ↪ Evidenced Capital</image:title>
      <image:caption>Bryan Sivak is co-founder and managing partner at Evidenced Capital, investing in early-stage healthcare companies. He serves on the boards of Vesta Healthcare and Osso VR and was previously SVP of Technology at Centene and a leader in Medicaid transformation at Kaiser Permanente. He served as CTO at HHS under Obama, Maryland’s Chief Innovation Officer, and DC’s CTO. Earlier, he founded InQuira, later acquired by Oracle.</image:caption>
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      <image:title>News - Second speaker announcement - Sara Lind Guðbergsdóttir ↪ Climeworks</image:title>
      <image:caption>Sara Lind Guðbergsdóttir is the Country Director for Climeworks in Iceland, leading the world's largest direct air capture (DAC) and carbon storage project, Mammoth. With a background in law and extensive leadership experience in both the public and private sectors, she has been instrumental in driving efficiency, innovation, and sustainability in Icelandic industries. A passionate advocate for the intersection of technology, climate action, and public policy, Sara is committed to positioning Iceland as a global leader in carbon removal and sustainable energy solutions.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/d474ca88-3151-48bc-b1f5-90a5cf443652/Michelle+Capiod+headshot.jpg</image:loc>
      <image:title>News - Second speaker announcement - Michelle Capiod ↪ Blume Equity</image:title>
      <image:caption>Michelle Capiod is co-founding partner of Blume Equity, a specialist climate tech growth equity firm investing in European climate tech scale-ups. She has spent the last 20+ years as a VC and private equity investor. She was previously a partner at Mid Europa Partners and investment banker in the Energy &amp; Power team at Merrill Lynch. Michelle is passionate about supporting purpose-driven entrepreneurs who are tackling the climate emergency and leveraging technology to create a more sustainable world.</image:caption>
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      <image:title>News - Second speaker announcement - Sigurlaug Guðrún Jóhannsdóttir ↪ Heima</image:title>
      <image:caption>Sigurlaug "Silla" Guðrún Jóhannsdóttir is the Co-Founder and COO of Heima, an Icelandic startup helping families and roommates manage household chores through a fun, fair app. She holds a BSc in Software Engineering from HR and an MBA from Boston University, focusing on entrepreneurship. Previously, she helped develop the Icelandair app and has extensive experience in app design, with a strong interest in AI integration and user-friendly design.</image:caption>
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      <image:title>News - Second speaker announcement - Heidi Lindvall ↪ Pale blue dot</image:title>
      <image:caption>Heidi Lindvall is a founder and General Partner of Pale blue dot, an early stage VC investing in scalable technology companies. Pale blue dot has two funds of €180M AUM investing in founders solving our largest problems in Europe and US.  Prior to starting Pale blue dot, Heidi was a documentary filmmaker working with human rights issues, a tech startup founder building tech for good and in operational roles running various startup accelerators and a microfund.</image:caption>
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      <image:title>News - Second speaker announcement - Tzvete Doncheva ↪ Pt1</image:title>
      <image:caption>Tzvete is the International Investor Relations Lead at PT1, a European VC fund investing in transformative technologies. Since joining in 2021, she has helped expand PT1’s international LP base and contributed to closing Fund 1 (&gt;€50M) and Fund 2’s first closes (&gt;€50M). Previously a TV journalist and UK correspondent, she is passionate about supporting entrepreneurs and advises The Entrepreneurs Network while serving as a non-exec at Girls in Charge.</image:caption>
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      <image:title>News - Second speaker announcement - Riaan Dreyer</image:title>
      <image:caption>↪ Íslandsbanki Riaan Dreyer has extensive experience in business solutions and IT for financial institutions, having led software development at Arion Bank and IT at Standard Bank and Liberty Life in South Africa. He holds a Master’s in IT from the University of Pretoria, a BSc in Actuarial Science, and degrees in Economics and Business Administration from universities in South Africa, Spain, and the UK.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/e4872b86-bfd1-407e-92a3-5f48e058c823/headshot.jpeg</image:loc>
      <image:title>News - Second speaker announcement - Charlotte Biering</image:title>
      <image:caption>↪ DEI expert Charlotte is an award-winning diversity and inclusion leader with over 15 years of experience in consulting and industry. She excels in developing DEI strategies that align with organizational goals, creating lasting impact for both people and business. Her multidisciplinary background enables her to see strategic connections and foster synergies among diverse groups, ideas, and challenges. Having lived and worked in over a dozen countries, Charlotte thrives in multicultural environments and complex stakeholder networks. Curious and compassionate, Charlotte is a principled leader who motivates others around a shared vision. Her expertise spans managing DEI and talent programs, advising senior management and boards, and delivering large-scale initiatives that drive meaningful cultural change.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/d4ec873c-d85c-4e61-80fe-c7d2b28d1ee7/Fabian.jpeg</image:loc>
      <image:title>News - Second speaker announcement - Fabian Siegel</image:title>
      <image:caption>↪ LifeX Ventures Fabian is a Partner at LifeX Ventures. Fabian co-founded and led several startups including ClickandBuy (CTO, raised $80m, sold to Deutsche Telekom), Delivery Hero (co-CEO, raised $7.6B, IPO 2017), Marley Spoon (CEO, raised $240M, IPO 2018). He has personally invested in over 30 startups. He studied Economics and Law at the University of Bonn.</image:caption>
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      <image:title>News - Second speaker announcement - Gummi Hafsteinsson ↪ AI entrepreneur</image:title>
      <image:caption>Gummi has been working in the field of AI for almost two decades, and is currently working on opportunities in the field of generative AI. He's also the chairman of Icelandair. His experience include being a product management director at Google, leading product development for Google Assistant. He joined Google in 2014 through the acquisition of Emu, a chat based virtual assistant startup he founded in 2012. Prior to Emu, he was VP Product at Siri, and stayed on for the acquisition by Apple through the launch of Siri on iPhone 4S. Prior to Siri/Apple, Gummi was a senior product manager at Google, where he managed the initial launches of Google Maps for mobile and Google Voice Search. Gummi holds an MBA degree from MIT and a B.Sc. degree in Electrical and Computer Engineering from the University of Iceland.</image:caption>
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      <image:title>News - Second speaker announcement - Theodór Ragnar Gíslason ↪ Defend Iceland</image:title>
      <image:caption>Theodor Ragnar Gíslason, a leading cybersecurity expert, specializes in offensive security and community-driven innovation. He has discovered zero-day vulnerabilities, advised major companies, and led high-impact security assessments, including for Dropbox. As co-founder of Adversary (acquired by Secure Code Warrior), he helped develop a secure coding platform. Now, he leads Defend Iceland, a nationwide bug bounty platform, and serves as CTO of Syndis, Iceland’s top cybersecurity firm, driving innovation and national security.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.innovationweek.is/news/climeworks-fronts-ok-bye</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-30</lastmod>
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      <image:title>News - Climeworks fronts Ok, bye - Make it stand out</image:title>
      <image:caption>Climeworks HQ in Iceland</image:caption>
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      <image:title>News - Climeworks fronts Ok, bye - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/76def3dc-6cef-4172-9eaf-ae5b9297ab0f/IMG_5548_VSCO.JPG</image:loc>
      <image:title>News - Climeworks fronts Ok, bye - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Climeworks fronts Ok, bye</image:title>
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      <image:title>News - Climeworks fronts Ok, bye</image:title>
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      <image:title>News - Climeworks fronts Ok, bye</image:title>
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      <image:title>News - Climeworks fronts Ok, bye</image:title>
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  </url>
  <url>
    <loc>https://www.innovationweek.is/news/first-speaker-announcement-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/3bd6a445-cb8b-4555-bc1e-a276b1d2e132/1st+speaker+announcement-4.png</image:loc>
      <image:title>News - First speaker announcement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/7dab38eb-7d0d-44aa-b08a-1ec11773f375/Svend+Hardenberg.jpg</image:loc>
      <image:title>News - First speaker announcement - Svend Hardenberg ↪ Inuit Development Company</image:title>
      <image:caption>Svend Hardenberg is a serial Greenlandic entrepreneur with an extensive background in top management with focus on operational, organizational and business development and strategy implementation. He is a seasoned resource within board work in both operating, project development, service companies and retail. Experience in Consultancy, as well as high level Governmental and Municipal work. He has specific operational experience within the infrastructure segment, such as airline, utilities, telecommunications, retail, fuel import distribution and sales. In addition consultancy services within large scale infrastructure projects.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/3e1d3687-32d3-48e6-a8b2-1848c301c60b/tempImageSj3GpW.jpg</image:loc>
      <image:title>News - First speaker announcement - Alexandra Sif Tryggvadottir</image:title>
      <image:caption>↪ Spotify Alexandra Sif Tryggvadottir is a Senior Editor at Spotify, where she focuses on audience development for audio and video creators. She collaborates with podcasters to expand their reach, curates on-platform programming, and oversees Spotify's annual "Best of the Year" Wrapped lists. After graduating from UCLA, Alexandra launched her career in audio storytelling in 2018, producing a daily news and culture show at KCRW, her local NPR affiliate. At Spotify, she has contributed to creative development, launched new podcasts, and supported video programming initiatives. Born in Los Angeles and raised in Iceland, Alexandra brings a unique cultural perspective to her work and a deep passion for storytelling. Outside of work, she enjoys reading—having completed over 30 books this year—and loves hosting dinner parties, picnicking, and exploring the restaurants and wine bars in her Brooklyn neighborhood.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/1dbf5074-4846-4398-9d39-6aac3e41de9f/Signe+Marie+Sveinbj%C3%B8rnsson.jpeg</image:loc>
      <image:title>News - First speaker announcement - Signe M. Sveinbjørnsson ↪ Heartcore Capital</image:title>
      <image:caption>Signe M. Sveinbjørnsson is a partner and COO at Heartcore Capital, Denmark’s leading early-stage VC investor with more than €800M cumulative committed capital, currently. Signe has 20 years of stellar legal, operational and strategic experience across law, energy and venture capital. In the past, she has held key roles in legal and operations at Maersk Oil and Total, as well as serving as an M&amp;A lawyer with Kromann Reumert, a leading Danish law firm.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/71674d61-face-43f0-a842-9c6986c58b92/Gu%C3%B0r%C3%BAnHildurRagnarsd%C3%B3ttir.jpg</image:loc>
      <image:title>News - First speaker announcement - Guðrún Hildur Ragnarsdóttir ↪ Keeps</image:title>
      <image:caption>Guðrún Hildur Ragnarsdóttir is the founder and CEO of Keeps CMS, a company dedicated to simplifying content management for businesses in the travel industry. With a background in the travel sector, including roles at companies like Hertz, Expedia, and Guide to Iceland, Guðrún brings valuable experience and insight to her work. Her vision with Keeps CMS is to help hotels and travel businesses streamline their online presence through centralized content management.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/520d2b22-3008-4ffa-900e-84b2786eec1f/Gunnar+Stein+Valgar%C3%B0sson+%281%29.png</image:loc>
      <image:title>News - First speaker announcement - Gunnar Steinn Valgarðsson ↪ Aldin Dynamics</image:title>
      <image:caption>Gunnar Steinn Valgarðsson is the Co-Founder of Aldin. Gunnar has directed Aldin’s pioneering work at the intersection of VR/AR, AI, and gaming since co-founding Aldin in 2013. Driven by his passion for immersive experiences and emerging technologies, he oversees product development and operations that keep Aldin as a leading pioneer in next-generation virtual experiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/982bd204-2412-4371-8f50-1aae539c1206/Emilie+Christensen.jpeg</image:loc>
      <image:title>News - First speaker announcement - Emilie Christensen ↪ Nordic Edge</image:title>
      <image:caption>Emilie Christensen is the Internationalization Manager at Nordic Edge. Leading the internationalization and investment strategies at Nordic Edge, Emilie has over the last years specialized in helping startups with sustainable business development, internationalization, and investor readiness. With expertise in sustainability, ecosystem building, and fundraising, she supports companies in navigating the investment landscape and securing the right partnerships for expansion. Emilie connects Nordic and global stakeholders to drive innovation and growth in green technology sectors and is known for her engaging insights on emerging technologies and fostering impactful collaborations.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/c8489382-7ecc-4413-9dc4-073969025ed4/LenaThiede+Photo.jpg</image:loc>
      <image:title>News - First speaker announcement - Lena Thiede ↪ Planet A Ventures</image:title>
      <image:caption>Lena Thiede is a seasoned environmental and climate policy expert, who advised the German government on sustainable finance, as well as spearheaded initiatives in East Africa targeting biodiversity and water resource management. At Planet A she leads the science team, setting a new standard for assessing environmental impact in VC.</image:caption>
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      <image:title>News - First speaker announcement - Michael Hendrix</image:title>
      <image:caption>↪ Founder, creative director, professor, and author R. Michael Hendrix is a founder, creative director, professor, and author with over 30 years of experience in design and innovation. He leads Invisible Notes, a design practice that helps organisations, brands, and individuals unleash their creative potential. He also teaches international trends in creative industries at Bifröst University, where he shares his insights and knowledge on the intersection of design, culture, and business. Previously, he was a Partner and Global Design Director at IDEO, one of the world's leading design and innovation firms. He led transformative initiatives, managed brand creative direction, built a global creative excellence program, and consulted with clients across various sectors and domains. He also co-founded Tricycle, Inc., a sustainable design firm that pioneered innovative software that reduced textile industry waste, and the Open Music Initiative, a non-profit that simplifies music rights management with cutting-edge technologies. He co-authored Two Beats Ahead, a book that explores what the musical mind can teach us about innovation. He is an AIGA Fellow, a BMW Foundation Responsible Leader, a Marshall Memorial Fellow and a Fulbright Specialist.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/789d8983-75e4-46f9-9f5a-acc92398039d/JoseRamos_MIT.jpg</image:loc>
      <image:title>News - First speaker announcement - José Ramos</image:title>
      <image:caption>↪ MIT Office of Corporate Relations José has worked in sustainability and innovation through his career after graduating in Mechanical Engineering from MIT. Currently, at MIT’s Office of Corporate Relations, he works with corporations and startups around the world, including Iceland. He also spends a good deal of time in the Icelandic music scene, organizing shows, performing in gigs and crowdsurfing.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/976628f9-075b-4d29-94f0-47efa4bf81d1/Heath+Cardie+Blue+Profile.jpg</image:loc>
      <image:title>News - First speaker announcement - Heath Cardie</image:title>
      <image:caption>↪ New Iceland Advisors Heath Cardie is the Managing Partner at New Iceland Advisors. Heath has been working in the investment industry since 1993 and focused on private equity since 1997. His private equity experience has included: General Partner of a private equity fund of funds, Vice President of Alternative Investments (hedge funds and private equity), Director of Private Equity Consulting for an institutional investment consulting firm. Heath and his wife are also residents of Iceland and have resided there since 2018.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/443b171d-b057-414d-9d63-317af402f30a/Screenshot+2025-01-14+at+21.42.20.png</image:loc>
      <image:title>News - First speaker announcement - Margrét Rán ↪ Performer | Composer</image:title>
      <image:caption>Margrét Rán Magnúsdóttir is an Icelandic musician, best known as the lead vocalist and multi-instrumentalist of the dream-pop band Vök, which she co-founded in 2013. Under her leadership, Vök has released acclaimed albums such as Figure (2017) and In the Dark (2019), the latter winning Album of the Year at the 2019 Icelandic Music Awards. Beyond her work with Vök, Margrét is also a film composer, having created scores for international documentaries and cinematic projects, showcasing her versatility as an artist.</image:caption>
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  </url>
  <url>
    <loc>https://www.innovationweek.is/news/founders-in-focus-at-iiw-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/7ec8e2d9-987d-4bc8-a093-51b2ea08a34f/IIW2024-elisabetblondal05151618-2.jpg</image:loc>
      <image:title>News - Founders in focus at IIW 2025 - Founder’s day</image:title>
      <image:caption>For the first time, we’ll be kicking off Iceland Innovation Week 2025 with a special Founder’s Day on May 13th. Hosted with The Reykjavik Science Park and Mýrin Innovation Center, this day is all about empowering founders with tools, insights, and connections to elevate their startups. With a Startup Ticket, access exclusive workshops on funding, scaling, sales, marketing and leadership, plus curated networking opportunities designed to spark collaboration and growth. Start your week strong and connect with the festival’s vibrant startup community!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/e85cce8a-0e3f-478b-bb9b-24b12ed1d2e3/IIW2024-elisabetblondal0515120746.jpg</image:loc>
      <image:title>News - Founders in focus at IIW 2025 - The Fermented Shark Tank</image:title>
      <image:caption>Whilst getting ready for our Founder’s day make sure you have the stomach for The Fermented Shark Tank, our biggest pitch competition yet! This year we are joining forces with the Iceland Business Angel Network, IceBAN for a challenge that spans two days. On Day 1 — May 14th, the semi-finals will see startups battle it out for a spot in the top five, each of them taking a bite of fermented shark before pitching. On Day 2 — May 15th, the finalists will step onto the big stage, presenting their companies to an audience of investors, industry leaders, and festival-goers, as the final event of Iceland Innovation Week 2025.  Apply to pitch here</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/c05455c1-0a49-4adc-bec2-7ab322a2dd85/CV_05003.jpg</image:loc>
      <image:title>News - Founders in focus at IIW 2025 - Exclusive Founder &amp; Investor Mixer – Apply Now!</image:title>
      <image:caption>After the Founder’s Day program wraps up, we’re hosting an invite-only Founder &amp; Investor Mixer to bring together the brightest founders and top investors attending Iceland Innovation Week 2025. This is your chance to make meaningful connections in an intimate setting, exchange ideas, and maybe even find your next big opportunity. Founders can apply for an invitation—don’t miss out on this unique chance to network. Spots are limited, so get your application in early here!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/7296d675-b9da-43c0-b37a-43b3a12519bf/Copy+of+IIW2024-elisabetblondal05151039-2.jpg</image:loc>
      <image:title>News - Founders in focus at IIW 2025 - Maximize Your Festival Experience: Become a Startup Partner!</image:title>
      <image:caption>For startups looking to make the most of Iceland Innovation Week, the best way is to become a Startup Partner. Here’s what’s included: Tickets for you and discount for your team to access all the action Discounts on an onsite booth or a side event space to showcase your startup and stand out Exclusive invitation to our Founder &amp; Investor Mixer on May 13th, where you can connect with investors Don’t miss this opportunity to amplify your presence and make meaningful connections. Let’s put your startup in the spotlight!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/1736778950403-S15ZLLK4CEKP79J2AF7T/IIW2024-elisabetblondal05151522.jpg</image:loc>
      <image:title>News - Founders in focus at IIW 2025 - Iceland Innovation Week 2025 — Festival Outline &amp; Program</image:title>
      <image:caption>Day 0 — May 13th: Investor &amp; Founder’s day Investor Day for Investor Pass holders. Founder’s Day for Startup Pass holders— Exclusive workshops, panels, and events tailored for startup founders. Day 1— May 14th: Takeover Day Talks and events exploring the hottest topics today related to tech, startups and creativity. Day 2 — May 15th: Ok, bye Climate Day A full day focused on the climate solutions moving the needle in the space and the investors funding them, featuring the Ok, bye Climate Theatre and the Fermented Shark Tank finale. Side Events: Taking place throughout the week, our side events showcase the creativity and energy of the innovation community.</image:caption>
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  </url>
  <url>
    <loc>https://www.innovationweek.is/news/renewed-contract-with-alvotech</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/2712b54f-6ed8-4565-ae84-0c873705a98a/C0B7F858-98DF-49F1-A6F5-14E50A520730.jpg</image:loc>
      <image:title>News - Renewed contract with Alvotech - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.innovationweek.is/news/a-warm-visit-from-latvia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
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      <image:title>News - A warm visit from Latvia - Make it stand out</image:title>
      <image:caption>A visit to Carbfix</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/86056a3a-67d1-47f1-ab5e-8e3fb18f73b8/479c665f-a5d0-4186-8549-0e470752ee83.JPG</image:loc>
      <image:title>News - A warm visit from Latvia - Make it stand out</image:title>
      <image:caption>With Eldar Ástþórsson, Senior Brand Manager at CCP Gmes</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/faabec08-3f52-42f0-b5cb-744fdfbef18e/DO01010578.JPG</image:loc>
      <image:title>News - A warm visit from Latvia - Make it stand out</image:title>
      <image:caption>At Iceland Innovation Week Pink breakfast party, for breast cancer awareness.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/5461916a-c8d9-4ceb-84c4-e6cc8c38c981/6d8e83d5-ebed-4600-92c8-ef4f7365460b.JPG</image:loc>
      <image:title>News - A warm visit from Latvia - Make it stand out</image:title>
      <image:caption>A talk with Edda Konráðsdóttir, co-founder of Iceland Innovation Week</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/5d98dad2-380d-4538-a4ce-03ceb214facc/9a61bff6-d96e-49fe-8ff3-5ddda404d7ad.JPG</image:loc>
      <image:title>News - A warm visit from Latvia - Make it stand out</image:title>
      <image:caption>The Iceland Ocean Cluster</image:caption>
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  </url>
  <url>
    <loc>https://www.innovationweek.is/news/icelandinnovationweek2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/ff9c751a-df35-4188-8b52-e931575a1ba8/IIW2024-elisabetblondal05150932-2.jpg</image:loc>
      <image:title>News - Dates for Iceland Innovation Week 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.innovationweek.is/news/4th-speaker-announcement-ebfhy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/f9a1b2be-c99f-43bb-8bcc-0f0c184568f3/Rakel.jpeg</image:loc>
      <image:title>News - 5th speaker announcement - Rakel Eva Sævarsdóttir</image:title>
      <image:caption>Founder, Trail Advisory, Sustainability Advisor Rakel Eva specialises advising companies on value creation based on sustainability. Her experience spans a wide range within the field of sustainability, from establishing the sustainability consulting services at Deloitte Iceland to creating and leading the sustainability journey of Play airlines. Further she has built a comprehensive experience within the carbon market from her time at Aspiration, an American investment company based in California.  Rakel sits on several boards, Alor, a start-up company working towards speeding up the energy transition by providing green energy solutions. Festa - sustainability center, a non-profit organisation and she is the chairman at Laufid, a software solution that manages sustainability for SME's in an accessible and measurable way. Rakel was also one of the founders of Fortuna Invest. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/10b1a57a-80a6-47c6-88de-64e4eb3341a6/Casper+Profile.png</image:loc>
      <image:title>News - 5th speaker announcement - Casper Bjarnason Investor at byFounders</image:title>
      <image:caption>Casper is an investor at byFounders focusing on finding the next globally ambitious &amp; impact-aware founders of the New Nordics. He personally spends most of his time trying to find the next unicorn founders across Denmark and Iceland and has a keen interest on Climate and Fintech companies. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/91b279e9-8f98-4770-b837-48ba71ebfa5f/Sebastien+Toupy+-+Headshot+.jpg</image:loc>
      <image:title>News - 5th speaker announcement - Sebastien Toupy Chief Community Officer at Uniborn</image:title>
      <image:caption>Community builder, storyteller &amp; strategist. I have a real passion for startups, technology, and social impact. I currently dedicate my time to designing programs &amp; events that help startup founders to build successful, inclusive &amp; sustainable ventures. Linkedin</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/e91044f9-ab75-4de5-8119-18c38cc53ae0/JacobLuminar+%281%29.jpg</image:loc>
      <image:title>News - 5th speaker announcement - Jacob Key Co-founder and general partner of Luminar Ventures</image:title>
      <image:caption>Jacob Key is co-founder and general partner of Luminar Ventures. Luminar Ventures is a leading Nordic seed fund based in Stockholm. Jacob has led deals in companies like Insurely, Greenely, Hiberworld, &amp;frankly, and before setting up Luminar, Jacob has been an active angel investor since 2008. He has also a background within Global Business Development at Warner Music Group, where he was paramount in the transformation of the music industry through strategic partnerships with companies such as Spotify, Soundcloud, Tidal and others. Jacob is a serial entrepreneur who founded Mediatude and Globalmouth, two mobile technology companies.  Jacob holds a Master in Industrial Engineering and Management at University of Technology Chalmers. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/923b2eee-4aca-469f-90f9-eea4425673b7/Helgaseriousbusiness.jpeg</image:loc>
      <image:title>News - 5th speaker announcement - Helga Ósk Hlynsdóttir Co-founder &amp; Spiritual Leader at SERIOUS.BUSINESS</image:title>
      <image:caption>Helga Ósk Hlynsdóttir is the co-founder and spiritual leader of SERIOUS.BUSINESS, specializing in head-turning strategised branding and jaw-dropping websites. With a dedicated team of 20, she has supported over 100 companies in their journey to market leadership, transforming chaos into clarity and earning international design awards for exceptional digital design. Helga champions authenticity in business and is passionate about fostering team culture and purpose-driven entrepreneurship. Excited to discuss branding and innovation at IIW! Linkedin</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/0fd2f4af-cc17-4326-8e9e-d8b215b6858a/Eyru%CC%81n+Jo%CC%81nsdo%CC%81ttir%2C+CCP+Orca+%232.jpg</image:loc>
      <image:title>News - 5th speaker announcement - Eyrún Jónsdóttir VP of Publishing CCP Games</image:title>
      <image:caption>Eyrún joined CCP in 2015 as Senior Brand Director for EVE  Online, leading brand and marketing teams through EVE  Onlineʼs transition to a free-to-play game. She played a  key role in rapidly and successfully unifying the purpose and direction of all brand and marketing teams for EVE Online, spearheading the implementation of new brand pillars, internal marketing and customer-facing strategy.Prior to joining CCP Games, Eyrún was Project Manager at the award winning children’s entertainment property ‘Lazy Town’, working on brand and project management, production of TV content, dubbing and syndication, asset management and licensing. She then went on to a Brand Management Coordinator role at Turner Broadcasting and a Sales Manager position at popular Icelandic childrenswear brand iglo+indi Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/dd41e987-4cf9-43dd-9e14-dd0897d7e389/MaxRivera_Headshot.jpg</image:loc>
      <image:title>News - 5th speaker announcement - Max Rivera Angel Investor / Executive @ Snapchat</image:title>
      <image:caption>Max is an active angel investor and advisor for early stage tech companies, lending his expertise across commercial strategy, product marketing and globalization. He is passionate about supporting the next generation of underrepresented founders and innovators across the globe. With a background in global advertising, Max joined Snapchat at an early stage to launch international business expansion and contributed to the company’s growth through its pre-IPO stage to its current stage as a public company. Today, his team leads Snap’s largest corporate partnerships and works with the world’s biggest brands and agencies to drive monetization of emerging technologies such as Augmented Reality (AR), Artificial Intelligence (AI) and other advertising solutions. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/1fff76da-8c08-46de-a4b3-87b16f36656d/Troels.jpg</image:loc>
      <image:title>News - 5th speaker announcement - Troels Prahl CEO at Swan Neck Bio</image:title>
      <image:caption>Troels Prahl is a microbiologist with more than 20 years of experience in fermentation science. The bulk  of his career has been focussed on alcoholic fermentation and brewer’s yeast propagation, both as an entrepreneur, lecturer and advisor. Since 2014 Prahl has been CEO of White Labs Copenhagen - a leading starter culture manufacturer servicing various food and alcohol producers with organically certified yeast cultures for direct inoculation. In the later years Prahl has been dedicated to helping startups as well as large companies deploy various methods of fermentation in developing the foods of the future. Especially, the integration of biodiversity and basic principles of ecological symbiosis in commercial fermentation, has become a passion. A passion that culminated in 2023 with the birth of Swan Neck Bio. Swan Neck Bio, named after Louis Pasteur’s groundbreaking Swan Neck Flask experiment from 1861, is a White Labs spin-out enabling impact driven businesses reaching their goals through biosolutions using White Labs’ proprietary FlexCell bioreactor technology. Troels Prahl has since 2019 served as an advisor to Europe’s largest Food/Ag Tech VC fund Astanor. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/645bc261-46f9-41ea-9fdc-f3dc4283b8c4/Trine.jpeg</image:loc>
      <image:title>News - 5th speaker announcement - Trine Young Founder &amp; CEO Rodinia Generation</image:title>
      <image:caption>Trine Young is the founder and driving force behind Rodinia Generation, an ambitious hardtech-fashion start-up. With her leadership, the company has developed cutting-edge production technology set to solve the low-tech and unsustainable production methods of the global fashion industry, steering it towards tech-driven progress. Rodinia’s patent-pending microfactory is showcased in Copenhagen, and hints at the plans for global expansion. Trine's journey began with her training as a clothing designer at the Royal Danish Academy of Fine Arts &amp; Design, and an MA in Design &amp; Technology from the London College of Fashion. Her time in the traditional fashion industry sparked her interest for technology as driver for sustainability, motivating her to seek innovative solutions to the industry’s outdated production and supply chain dilemmas. Linkedin</image:caption>
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  <url>
    <loc>https://www.innovationweek.is/news/pure-north-official-recycling-sponsor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/3623dc20-af66-467e-a76b-c67d49bcbb33/Insta+posts-11.png</image:loc>
      <image:title>News - Announcing Pure North as Our Recycling Sponsor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.innovationweek.is/news/4th-speaker-announcement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/de27aea3-4939-4d0d-a935-da0cca633b0e/Screenshot+2024-04-16+at+10.32.19.png</image:loc>
      <image:title>News - 4th speaker announcement - Georgia Ritter Head of Marketing &amp; Community at Giant Ventures</image:title>
      <image:caption>Georgia Ritter is the Head of Marketing &amp; Community at Giant Ventures, a multi-stage fund investing in purpose-driven founders solving the world’s biggest challenges, from climate to health. She is also the creator and host of the Out of Hours Podcast, listed in Esquire's best podcasts, where she explores the power of side projects - interviewing guests on how curiosity and experimentation shaped their life purpose. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/f9892651-544e-4f80-8a34-2751929a44c1/Screenshot+2024-04-16+at+10.36.36.png</image:loc>
      <image:title>News - 4th speaker announcement - Mikko Koskinen Sereal entrepreneur</image:title>
      <image:caption>Mikko Koskinen is a multifaceted entrepreneur whose career has pivoted from hardware engineering, stand-up comedy, online media, distillation, and carbon removal in Iceland. He currently develops a carbon removal &amp; biodiversity startup while temporarily filling in CMO role at Kyrö Distillery. In his free time, he free dives, wild swims, runs, and hikes in nature and enjoys good food and drinks. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/7ddd5293-e846-4127-ada4-fba61a0b5c8b/Screenshot+2024-04-20+at+21.40.09.png</image:loc>
      <image:title>News - 4th speaker announcement - Timo Weiland Founder / Investor / Advisor</image:title>
      <image:caption>Timo Weiland is an award-winning Creative Director, serial entrepreneur and DJ based in New York City. He was born in Omaha, Nebraska and raised between Florida and New York. After graduating from Vanderbilt University in Nashville, he worked for several years as an investment banking analyst at Deutsche Bank Securities, Inc. covering Media &amp; Technology before launching his first startup. Since 2010, Timo has successfully built a namesake lifestyle brand, as well as businesses across food &amp; beverage, design, media, B2B intelligence, real estate, technology, and venture capital. The Timo Weiland brand, co-founded in 2010 with Alan Eckstein and Donna Kang, won the prestigious Ecco Domani Fashion Foundation award, Forbes 30 Under 30 List for Design, as well as the Council of Fashion Designers of America x Cadillac Retail Innovation grant. Recent projects include co-founding The Lead ( the-lead.co ), creative direction for GAP’s Banana Republic, InterContinental Hotels Group (IHG Worldwide), and one of the world’s largest direct-to-consumer optical brands, Zenni. He works between his creative offices in Brooklyn, retail operation with Groupe on the Bowery, (https://www.groupe.nyc/), recording studio in Flatiron, and venture capital offices in Lower Manhattan. Timo has been recently profiled in The New York Times, Architectural Digest, Vogue, WWD, Forbes, and Fast Company. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/59304f89-594b-4906-b3fc-1269ba17755d/Rafa_Barroso_%28D%29-1.jpg</image:loc>
      <image:title>News - 4th speaker announcement - Rafa Barroso Investor / GP at Alpha Impact 8</image:title>
      <image:caption>Rafa Barroso is a Mexican-born, NYC-based Entrepreneur, Mentor, Advisor and Investor. Rafa started his career as a software engineer in Mexico and continued his professional development in the United States as a startup founder. First, as the technical founder and former CTO of Parlevel, a Series A retail / payments technology company exited in 2022 and later as co-founder of Phantom Labs, an AI foundry that provides technology and implementation of data solutions. Posteriorly, he worked as Solutions Architect at Google and as a Google for Startups mentor (20%) supporting accelerators and advising up and coming companies on technology, strategy and cloud related topics.  He manages his own syndicate and has an Angel Investor portfolio of 30+ companies. He is a Limited Partner, operator and advisor at several underrepresented-founders-focused venture funds in the USA, LatAm and Asia and a General Partner at Alpha Impact 8 Ventures. Rafa is also an ecosystem builder and has been the head of community for immigrant and latino founder organizations like FirstGeneration and ColectivoNYC. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/9c3605dd-0ad4-417c-92fd-e211bb6cd6a1/Screenshot+2024-04-18+at+10.48.40.png</image:loc>
      <image:title>News - 4th speaker announcement - Arna Harðardóttir CEO at Helix</image:title>
      <image:caption>Arna is a biomedical engineer passionate about driving change in the healthcare system with innovative tech solutions addressing the most pressing problems in healthcare today: limited resources, both financially and of medical experts in the field. Arna leads the health tech company Helix, a company inhabiting deep knowledge of the sector, building on decades of revolutionary health tech innovations. Arna is a strong advocate for bringing together companies working within the field of health innovation, for a more focused approach to solving the complex challenges facing the healthcare industry today. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/267729a3-df0f-4fe3-a036-2d48f2150fda/437927712_1102214320999059_5771396433876088150_n.jpg</image:loc>
      <image:title>News - 4th speaker announcement - Katrín Jakobsdóttir Former Prime Minister of Iceland &amp; presidential candidate</image:title>
      <image:caption>Katrín served as Iceland's Prime Minister from 2017 to 2024 and Leader of the Left-Green Movement from 2013 to 2024, spearheading a coalition government with a broad political spectrum. As an advocate of gender equality, environmental sustainability and the wellbeing economy, she actively worked to position Iceland as a leader in these areas on the global stage. Currently, Katrín is running for the presidency of Iceland. Katrín holds an MA in literature and a BA in Icelandic and French, and prior to her political career, she worked as an educator and language adviser. She is married to Gunnar Sigvaldason with whom she has three sons.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/ef23a0ab-dce8-443c-9d25-091f3c8a5309/1651701807650.jpeg</image:loc>
      <image:title>News - 4th speaker announcement - Kjartan Ólafsson CEO of Transition Labs</image:title>
      <image:caption>Kjartan leads the charge at Transition Labs by partnering with the highest impact climate projects from around the world, providing assistance to founders in rolling out and scaling up their climate solutions. Kjartan is an entrepreneur with deep startup experience in Iceland and in New York. Previously Kjartan led digital transformation initiatives for leading media companies in music, publishing, and television in the U.S., built his own startups and pursued a career in venture capital. Kjartan studied philosophy and logic in Iceland and in Italy, and earned his MBA from Harvard Business School. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/77dbc87e-d018-4048-b62e-310139260bef/Niall+headshot.png</image:loc>
      <image:title>News - 4th speaker announcement - Niall McDonagh Director at Google Cloud responsible for Public Sector EMEA</image:title>
      <image:caption>Niall McDonagh is the Director at Google Cloud responsible for Public Sector across Europe, Middle East and Africa. Previously, Niall worked at Microsoft and Accenture. Niall is a graduate of the Neoma Business School in France and has a MSc (Accounting) from University College Dublin. Niall's interest and expertise is in the digital transformation of public services. Linkedin</image:caption>
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  </url>
  <url>
    <loc>https://www.innovationweek.is/news/side-event-program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/d762ae5b-7aae-4149-be54-928a662de5b2/Screenshot+2024-04-29+at+18.40.20.png</image:loc>
      <image:title>News - 2024 Side event program is out! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.innovationweek.is/news/3rd-speaker-announcement-86ewl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/d6eb49cc-0abd-433d-a75a-31ad8980deac/michaelhendrix.jpeg</image:loc>
      <image:title>News - 3rd speaker announcement - R. Michael Hendrix</image:title>
      <image:caption>Founder, creative director, professor, and author R. Michael Hendrix is a founder, creative director, professor, and author with over 30 years of experience in design and innovation. He leads Invisible Notes, a design practice that helps organisations, brands, and individuals unleash their creative potential. He also teaches international trends in creative industries at Bifröst University, where he shares his insights and knowledge on the intersection of design, culture, and business. Previously, he was a Partner and Global Design Director at IDEO, one of the world's leading design and innovation firms. He led transformative initiatives, managed brand creative direction, built a global creative excellence program, and consulted with clients across various sectors and domains. He also co-founded Tricycle, Inc., a sustainable design firm that pioneered innovative software that reduced textile industry waste, and the Open Music Initiative, a non-profit that simplifies music rights management with cutting-edge technologies. He co-authored Two Beats Ahead, a book that explores what the musical mind can teach us about innovation. He is an AIGA Fellow, a BMW Foundation Responsible Leader, a Marshall Memorial Fellow and a Fulbright Specialist. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/c456fcf9-ab9e-4125-8328-4a365c44194e/Renata.jpg</image:loc>
      <image:title>News - 3rd speaker announcement - Renata Bade Barajas Co-Founder and CEO of Greenbytes</image:title>
      <image:caption>Renata Bade Barajas is a mechanical engineer turned software startup founder. She started her journey in sustainability through her work in the wind energy industry and then switched gears to preventing food waste as the CEO and co-founder of GreenBytes. Renata merges tech innovation with environmental advocacy spreading awareness about the role of food in sustainability as a TEDx speaker and board member of Iceland's circular economy, NGO Hringrásarsetur Íslands.. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/33e08e29-a481-4b7e-8800-79840c31f216/1697140787543.jpeg</image:loc>
      <image:title>News - 3rd speaker announcement - Caritta Seppa Investment manager at Spintop Ventures</image:title>
      <image:caption>Caritta Seppa is an Investment Manager at Spintop Ventures, an early stage VC fund investing into Nordics based SaaS companies from their €100M 4th fund. Caritta is also a co-founder at Tespack, a company specialised in smart mobile energy, in providing access to green energy and Internet in off-grid regions. Caritta has been awarded as Forbes 30 Under 30 and as one of the Top Finalist Winners of Nordic Women in Tech while she is also an invited speaker to leading tech events such as Forbes Fintech Summit, Arctic15, WTO Public Annual Forum and ChangeNOW. Caritta has been featured by Financial Times, Huffington Post and Tech.eu and she is also a TedX speaker. Caritta is passionate about energy, education and in creating positive social impact through her work while supporting other aspiring entrepreneurs and founders. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/17b5c6f7-a0c0-4669-93d7-ad43a65511a3/Screenshot+2024-04-12+at+10.18.14.png</image:loc>
      <image:title>News - 3rd speaker announcement - Guðrún Aðalsteins-dóttir   CEO of Krónan</image:title>
      <image:caption>With experience from New Zealand and Denmark, Guðrún has settled down in Iceland to lead one of Iceland’s biggest companies, Krónan. Krónan is a leading grocery store in sustainability in Iceland, is certified with the Swan ecolabel and has a a strategic focus on the environment and public health. Guðrún's biggest mantra is to simplify the life of the customer. She is passionate about making innovation a driving force at Krónan through digital development, sustainability and excellent customer experience. During Innovation Week, Guðrún and her team will launch a new feature in the Krónan app that brings Krónan's future vision closer to the now – and that is a healthy and sustainable lifestyle for all.   Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/41a0f4ee-4f67-423f-a592-95bf54750e15/Screenshot+2024-04-12+at+10.50.45.png</image:loc>
      <image:title>News - 3rd speaker announcement - Dr. Erla Björnsdóttir Founder and CEO of SheSleep</image:title>
      <image:caption>Dr. Erla Björnsdóttir is a psychologist with a PhD in medicine with the focus on sleep and sleep disorders. Erla has specialised in cognitive behavioural treatment of insomnia. She has published many peer reviewed research papers and written and published three books on sleep. Erla is the founder and CEO of SheSleep, a company specialising in digital solutions for women and sleep. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/108e4b75-497c-41f8-a536-b6c3f681a6b0/Screenshot+2024-04-12+at+10.12.11.png</image:loc>
      <image:title>News - 3rd speaker announcement - Aviaja Riemann-Andersen CEO &amp; Founder, Agrain by Circular Food Technology</image:title>
      <image:caption>Aviaja Riemann-Andersen is the CEO and Founder of Agrain, a groundbreaking company at the forefront of sustainable food production and circular economy solutions. With a passion for environmental stewardship and a keen eye for innovation, Aviaja has dedicated her career to reshaping the landscape of food. Her journey into entrepreneurship began with a deep passion for food and a growing concern for the environmental impact of the traditional linear production methods in the food industry. Determined to make a difference, Aviaja set out to create Agrain, a company committed to revolutionizing the way we produce and consume food. Aviaja’s entrepreneurial spirit and expertise in the circular economy have earned her recognition on the global stage. She holds several board positions and relentlessly works to show us that a sustainable future is within reach, with a healthier planet and a brighter tomorrow. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/4ab840db-bfa3-4b24-a41e-34408fec19a9/Isaac_Kato_tworavens.jpg</image:loc>
      <image:title>News - 3rd speaker announcement - Isaac Kato Founding General Partner at Two Ravens</image:title>
      <image:caption>Isaac Kato is a serial entrepreneur and an experienced early-stage technology investor. He is the co-founder of Verne Global, the first large-scale data center in Iceland, and has invested in several Icelandic startups, including CCP Games, where he served on the board for 12 years.  Isaac has co-founded two companies, led three, raised over $200M of capital for his companies, and all three of his companies had successful exits. He has also been a professional investor for over a dozen years at highly regarded firms, including General Catalyst, Summit Partners, and Techstars. He recently formed Two Ravens, a pre-seed and early seed stage venture capital firm, which invests in extraordinary founders from non-obvious backgrounds. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/44a5e921-4e41-41b3-bcdf-3246c9f11c5e/Bestyrelse39838-t%C3%A6t.jpg</image:loc>
      <image:title>News - 3rd speaker announcement - Nille Skalts Head of Nordic at B Corp</image:title>
      <image:caption>Nille is a strategic advisor and change maker in the international business environment, where she designs, facilitates and drives business transformation with social ambition, sustainability and purpose as the red threat. Her main area of expertise is corporate activism and she helps companies define and ignite social ambition and drives the organisational transformation needed. Nille also heads the Nordic B Corp community, she was recently appointed to Regeringens Task Force for Civilsamfundsstrategi as a representative for the business community with a specific expertise on Social Enterprise and Benefit Corporations and she serves on several advisory boards. Linkedin</image:caption>
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  </url>
  <url>
    <loc>https://www.innovationweek.is/news/partnership-announcement-krnan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/5b191df6-c517-46e8-b337-7f25e50f0f91/Gu%C3%B0r%C3%BAn-Hei%C3%B0d%C3%ADs-Edda-26.03.24+-+12-2.jpg</image:loc>
      <image:title>News - Partnership announcement: Krónan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.innovationweek.is/news/stage-hosts-announcement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/dec042e0-0964-4311-9358-835235943542/VanessaCarpenter.JPG</image:loc>
      <image:title>News - Stage hosts announcement</image:title>
      <image:caption>Dr. Vanessa Julia Carpenter Founder and designer —Kintsugi Design Linkedin Dr. Vanessa Julia Carpenter believes in being a catalyst for change. Her focus today is on Femtech and how we can empower half the world’s population to live a better life. She holds a PhD in Designing for Meaningfulness in Future Smart Products from Aalborg University, Copenhagen and is founder and designer at Kintsugi Design, a design studio specialising in design and emerging technologies. She is a member of the Danish Design Council and is one of the experts on the The Danish Society of Engineers’ expert panel (IDA). She has worked for Gagarin, Astrid, SPACE10, FORCE Technology and as a consultant for many other companies. Vanessa aims to work interdisciplinary between industry, art, academia and technology.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/2197b2aa-f785-4431-b092-420a00457989/Screenshot+2024-03-27+at+11.36.11.png</image:loc>
      <image:title>News - Stage hosts announcement - Guðmundur Felixsson Actor and director</image:title>
      <image:caption>Guðmundur Felixson is an Icelandic director, improviser, actor, and theatre maker who graduated from the Iceland University of Arts in 2015 with a B.A. in Performing Arts. Focused primarily on comedy, he performs improv weekly, teaches regularly, and co-founded the sketch group Kanarí in 2018, dedicated to creating humorous sketches. Kanarí has achieved notable success with two sketch series on RÚV and two stage shows. Guðmundur is an integral part of Iceland's independent theater scene, taking on various roles such as directing children's plays, managing technical aspects, and performing in devised works addressing topics like anxiety, thus leaving a lasting impact on the Icelandic artistic landscape.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/71638652-1806-495f-bb9d-6a08b3fe68a9/IMG_7068.jpg</image:loc>
      <image:title>News - Stage hosts announcement - Courtney Smith</image:title>
      <image:caption>Founder — SmithCon Linkedin Courtney is a creative startup consultant and marketing strategist, passionate about fostering growth and innovation within the startup, tech, and CPG sectors. With experience across the US, Europe, and Asia, Courtney's global insight and strategic approach empower businesses to thrive in the competitive startup ecosystem. To put it more simply, she really, really likes to work with and support cool people doing cool things, thus couldn’t be more delighted to be part of IIW.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/8d710a3c-0e87-42fe-b083-5d53169e4f02/Henriette.JPG</image:loc>
      <image:title>News - Stage hosts announcement</image:title>
      <image:caption>Henriette Husby Founder &amp; Show Host — Businesstalk  Linkedin Henriette is the Founder &amp; Show Host of Businesstalk with Henriette podcast, which is the #1 entrepreneurial podcasts in Norway. She interviews the most up-and-coming female entrepreneurs to figure out how they've created the life of their dreams. She is a business coach, public speaker, podcaster and content creator and works as a Commercial Real Estate Agent in Copenhagen, Denmark.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/d74e0f3d-6807-40f8-8744-e362cb73412e/Screenshot+2024-04-02+at+11.39.03.png</image:loc>
      <image:title>News - Stage hosts announcement</image:title>
      <image:caption>Björn Lapakko Founder of NoContext™ Linkedin Björn is a creator, producer, consultant, and consummate collaborator, passionate about builders and creators of all kinds. With experience in the US (Fortune 500 companies), Europe (founders and investors), and Asia (founders, investors, and government), Björn's insight and strategic approach enable businesses to break through the noise to impact people in a challenging global economy positively. Attending IIW annually provides Björn with creative and inspirational fuel to help his clients build amazing experiences, products, and services.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.innovationweek.is/news/partnership-announcement-straumur-and-aur</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/459f54e1-37a8-48d5-87c4-228475e0b6b4/tempImageik67Ov.jpg</image:loc>
      <image:title>News - Partnership announcement: Aur and Straumur - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.innovationweek.is/news/partnership-announcement-kia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/1818a4e5-9258-40a2-b5ba-95539482dd60/1708687022067.jpeg</image:loc>
      <image:title>News - Partnership announcement: Kia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.innovationweek.is/news/2nd-speaker-announcement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/85fe321f-b5b1-46a5-93c2-49f03790206d/Screenshot+2024-03-01+at+09.31.16.png</image:loc>
      <image:title>News - 2nd speaker announcement - Freyr Eyjólfsson</image:title>
      <image:caption>Circular economy manager at Sorpa I'm a street walking cheetah with a heart full of napalm! I’m passionate about people and the planet. Interesting and fun communication is the key to all fundamental changes. With over 25 years of experience in radio, TV, print and web media. Worked in circular economy, waste management, screenwriting, stand-up, theater, and teaching, as well as creating and producing music. Exploring design thinking, digital transformation and innovation. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/acafbc76-db43-415d-af09-0beb7c066652/Screenshot+2024-02-29+at+10.27.35.png</image:loc>
      <image:title>News - 2nd speaker announcement - Sara Sande Partner &amp; Head of Green Transition Team, EIFO</image:title>
      <image:caption>Sara has over 20 years of commercial experience from B2B high-tech companies driving the green transition. She holds several board positions in promising start-ups and scale-ups in climate tech companies such as Agreena, Monta, Cellugy and Reduced. Her vision extends beyond conventional investment metrics to uncover the immense potential that emerges from collaboration and collective efforts. From sustainable energy ventures to fostering eco-friendly innovation, Sara is passionate about making a tangible difference. She stays active outside of the professional space with her three daughters, skiing, cycling and practising yoga. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/354823cc-068d-4156-97da-13471a053cdb/Kjartan+%C3%9E%C3%B3rsson_prescriby.jpg</image:loc>
      <image:title>News - 2nd speaker announcement - Kjartan Þórsson Founder &amp; CEO Prescriby</image:title>
      <image:caption>Kjartan is the CEO and co-founder of Prescriby. Before that he was a practising physician within the Icelandic Healthcare system, involved in both prescribing and managing prescription opioids where he noticed a big gap in care that left patients at risk of developing addiction. The realisation led to the founding of Prescriby where Kjartan has served as a CEO as well as being a speaker, mentor and an overall enthusiast of healthtech in general. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/e3a5d943-52bf-4178-88a8-4ad971a59760/Screenshot+2024-03-19+at+08.40.14.png</image:loc>
      <image:title>News - 2nd speaker announcement - Finn Erik Solvang   Founder &amp; CEO Rockpore</image:title>
      <image:caption>Finn Erik is passionate about technology innovation and design of new circular materials and products. With over two decades of experience from the cleantech sector, he has primarily focused on advancing the upcycling of recycled glass. This dedication is underscored by his development of three pioneering technologies tailored for the creation of specialty products utilising expanded glass. Presently Finn Erik is actively engaged in the design of innovative circular aggregates derived from industrial waste materials and mining tailings. This initiative aims to facilitate the transformation of concrete into a circular, low-carbon-emission material.  Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/789d8983-75e4-46f9-9f5a-acc92398039d/JoseRamos_MIT.jpg</image:loc>
      <image:title>News - 2nd speaker announcement - José Ramos Program Director at MIT Industrial Liaison Program</image:title>
      <image:caption>José has worked in sustainability and innovation through his career after graduating in Mechanical Engineering from MIT. He has worked with corporations and startups around the world. He also spends a good deal of time in the Icelandic music scene. He also spends a good deal of time in Iceland at musical events, organizing shows, performing in gigs or dancing in the audience. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/2e081142-edf3-4466-aabd-a07b303705ca/Screenshot+2024-03-19+at+08.41.31.png</image:loc>
      <image:title>News - 2nd speaker announcement - Björk Brynjarsdóttir Founder and CEO of Melta</image:title>
      <image:caption>Björk is the founder of Melta, a start-up fusing fermentation and UX design to transform rural waste management, decentralize fertilizer production and, most importantly, rejuvenate soil ecosystems. Before Melta, Björk worked as a team coach, facilitator and service designer in both software and urban development. She is passionate about systems and infrastructure, putting her energy into solutions that simultaneously rebuild ecosystem biodiversity and improve the everyday life of individuals. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/b63bcb5b-fad6-4ef6-a32b-ec715abae37b/PeterGodart+%281%29.jpeg</image:loc>
      <image:title>News - 2nd speaker announcement - Peter Godart Co-founder and CEO of Found Energy</image:title>
      <image:caption>Peter is on a mission to turn common materials into carbon-free, energy-dense replacements for fossil fuels to address climate change. As a former scientist at the NASA Jet Propulsion Laboratory, Peter developed spacecraft that could consume their vestigial aluminum components for energy - now he is working to help humanity do the same. Beyond his role at Found Energy, Peter is also an avid artist, educator, and writer, and his recent book Thermodynamics and Climate Change is available for free on MIT Opencourseware. Peter holds four degrees from MIT, including a PhD in mechanical engineering. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/bb9ce030-4250-43d4-ac51-2e94c4d368af/KarenBjork_Rockpore.jpg</image:loc>
      <image:title>News - 2nd speaker announcement - Karen Björk Eyþórsdóttir Project Lead at Transition Labs</image:title>
      <image:caption>Karen has led projects in the field of sustainability and climate change, and has a passion for social innovation. Previously at the Prime Minister's Office, she managed Iceland's UN report on the country's progress towards the SDGs and co-led the creation of Iceland's new national strategy on sustainable development. Before that, Karen held various positions at the City of Reykjavík. Now, as a Project Lead at Transition Labs, Karen is assisting high-impact climate tech companies in scaling their operations in Iceland. Linkedin</image:caption>
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  </url>
  <url>
    <loc>https://www.innovationweek.is/news/1st-speaker-announcement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/2c985b02-68d5-4661-aa0d-6d7419f90fec/Anna+Lee+-+Lioness+.jpg</image:loc>
      <image:title>News - 1st speaker announcement - Anna Lee</image:title>
      <image:caption>Anna, previously a mechanical engineer at Amazon, launched the Amazon Dash Button’s original concept and the Kindle Voyage Page Press Technology. She has been named one of Newsweek’s 10 Innovators Disrupting Healthcare and a Forbes 30 Under 30. Anna has made it her mission to expand and research sexual health and destigmatize female sexuality with her company Lioness, the startup that built the world’s first and only smart vibrator that improves sexual pleasure through biofeedback orgasm data and research. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/dfe2e629-c095-4a19-86b1-9b7c73cee1aa/%C3%81slaug+Arna+-+r%C3%A1%C3%B0herra.jpg</image:loc>
      <image:title>News - 1st speaker announcement - Áslaug Arna Sigurbjörnsdóttir</image:title>
      <image:caption>Áslaug Arna Sigurbjörnsdóttir was appointed Minister of Higher Education, Science and Innovation in Iceland November 2021. She was previously the Minister of Justice between 2019 and 2021. Born in 1990, she is the youngest woman in the history of the Icelandic Republic to be appointed minister and the youngest minister of Justice ever appointed in world history. Linkedin</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/13ef9c15-d9fe-4e55-8eec-c98dbe2b19ca/Henri-Microsoft.jpg</image:loc>
      <image:title>News - 1st speaker announcement - Henri Schulte</image:title>
      <image:caption>Henri is working with Microsoft's partners of all sizes to build innovative AI solutions in the cloud. Henri has been developing OpenAI’s Large Language Models since 2021, making him one of the pioneers of applied Generative AI in the Nordics.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/fe60da5b-ffb1-4bad-a468-a2208cac1002/Chisom-Diversify.png</image:loc>
      <image:title>News - 1st speaker announcement - Chisom Udeze</image:title>
      <image:caption>Chisom is a seasoned Economist and three-time founder, bringing over 14 years of leadership experience, driving organizational change and sustainable impact. As the founder of Diversify and Diversify Consult, she spearheads the development of sustainable Diversity, Equity, Inclusion, and Belonging (DEIB) strategies for companies, goverments and civil society.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/489f56a0-1c4c-47b5-a2f3-be08114539a7/Andreas-UN+World+Food+Programme.png</image:loc>
      <image:title>News - 1st speaker announcement - Andreas Hansen</image:title>
      <image:caption>Andreas Hansen has been the Director of the WFP Global Office for the Nordics and Baltics based in the UN City in Copenhagen since August 2023. In this role, Andreas leads WFP’s strategic engagement with the Nordic and Baltic governments, political stakeholders, foundations, private sector, civil society, academia and other partners.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/732c82d2-bc87-454e-baec-a1363a977756/Chris+O_Connor.jpeg</image:loc>
      <image:title>News - 1st speaker announcement - Chris O’Connor</image:title>
      <image:caption>Chris leads the NIF’s technology adoption for their companies who see government as a customer, collaborator or competitor. He invests in and supports founders who accept the mission to build solutions for today’s most critical challenges. Prior to joining the NIF, Chris was a Partner at Harpoon Ventures, an early-stage venture capital fund investing in enterprise and deep Technology. Earlier, Chris served as an officer in the US Air Force.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/1aa49cdf-a6d1-49dc-a1a3-e7a357f61ac9/Bodil+-+KostKapital.jpg</image:loc>
      <image:title>News - 1st speaker announcement - Bodil Sidén</image:title>
      <image:caption>Bodil is a future optimist and has a passion for backing companies that can solve our most burning issues and improve people's lives. Before Kost Capital, Bodil was a partner at a early-stage VC blq invest. Bodil started off her carreer in tech at Uber and has supported several Nordic tech companies in their company building. Before entering the world of tech Bodil spent her years in the Swedish politics.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/861a4714-5ccf-4566-aaa0-50607c29b419/1706879696760.jpeg</image:loc>
      <image:title>News - 1st speaker announcement - Sigurður Árnason</image:title>
      <image:caption>Sigurdur graduated from the University of Iceland with an MA in Applied Studies of Culture &amp; Communication, and an MS in Innovation &amp; Business Development. He is now leading the democratisation of social media music in the same way that YouTube democratised video. As a pioneer and disruptor within the app-space, Sigurdur is at the forefront of revolutionising the creative process behind content creation enabling users from all backgrounds to create content for their own social media moments.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.innovationweek.is/news/slush-2023-recap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/1701876207902-36CCJMFBS6GW7J3W48DI/406601400_762067419269675_3962454474745794258_n.jpg</image:loc>
      <image:title>News - Slush 2023: Recap</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/1701876208459-3DJ8OQNFHB3GGHB0N5HY/406644823_762067422603008_3929154354505495468_n.jpg</image:loc>
      <image:title>News - Slush 2023: Recap</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/1701876210216-P5ENTO5U7LB2PV8XOKXG/406649126_762067412603009_5479060659578302075_n.jpg</image:loc>
      <image:title>News - Slush 2023: Recap</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/1701876211407-M92NDCROHOYGRH9GUZPA/406649147_762067405936343_7371102204985427628_n.jpg</image:loc>
      <image:title>News - Slush 2023: Recap</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/1701876211642-SVPIA7KOHWT1P07ULCD7/406650707_762067399269677_6787129828531176720_n.jpg</image:loc>
      <image:title>News - Slush 2023: Recap</image:title>
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      <image:title>News - Slush 2023: Recap</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/2d741a66-ecf4-4c8c-95ee-ddc9f58a5213/Rune.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/f3de4946-3ee5-4b15-be7e-d27168f547fd/Ragne_headshot.jpeg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/2875d79f-05b9-4532-8dd0-460394e5e1ef/MarkEmil.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/d9b75983-cd47-468a-a712-b1f220bc40ba/Hanna_Katrin_Fridriksson_atvinnuvegaradherra.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/a96fa70e-a70f-45b6-907a-2ebf1c28fd55/Andy.webp</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/56324c38-decd-4098-85aa-4d8d9be1b31a/Laura+Sinisalo_Brand+%26+Marketing+Director_Solar+Foods.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/27e64a74-c8f9-414c-a53c-352a8781bdeb/Chef+Steph.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/f03aa7db-cbd1-41a7-9693-9de757da52b9/Mark+Post+01.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/6d8ddb77-979f-41dd-a93c-0c08ffd69381/Bjorn_6W8A202.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/7fd6490b-2693-4d01-8fac-987e87f1d434/G81A6963.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/bbc68c56-dbdc-40b2-9ea6-bc8db14c7f96/CV508519_websize.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/09613e22-7f9f-46f3-abcc-78f334508cfd/CV502409.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/16b2aed0-a632-4671-9de5-617cd3c9ab28/G81A6827.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/4997f0f4-dd97-4e80-baab-a5613996b4a9/CV_05195_websize.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/df823d5d-cf22-40a5-bef7-eee17846df35/G81A7537.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/88edbbf7-ed71-4d8d-9909-def34871678c/CV_05369_websize.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/cec188cb-79c3-4461-aa09-5a616071a82e/CV502471+%281%29.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/70e4487f-117d-4482-9d9e-6946dac3782f/G81A7680.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/00d0a735-1e11-49a3-af3c-a843d5b48183/CV_05383_websize.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/93944ad2-01b7-425d-88b9-fe506f8e78e4/G81A6909.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/f2efd260-f677-4977-bbf0-2720ccef0688/IIW2024-elisabetblondal0516121119.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/5c71e447-ca0d-49b8-9d5e-af8034384cd5/CV503286+%281%29.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/ae90b550-79db-42ec-a8cd-e49d96ec2326/G81A7132.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/e3af9051-0ad9-4d41-b8d2-09550600bd9f/IIW2024-elisabetblondal05160945.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/a8367bec-0a76-4a6a-86d4-05cea83c9299/IIW2024-elisabetblondal05160941-2.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/4f0d16cc-a293-455c-9690-b69350c3ef6b/CV502664+%281%29.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/4e2d134a-05ba-4a17-8dbf-0d1f855b06b9/IIW2024-elisabetblondal05160919.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/efc665ed-ec53-404c-9350-3f4f6ef72751/CV502639.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/d46b4773-9a6a-4e5c-b0d8-1dc8b9550f00/CV502603.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/bbc32ad9-e765-4f5b-8918-2ecabc6188b5/CV503346.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/2f41c1a1-79d1-41ac-8d35-c870e17bdbb6/CV502769.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/60b5d16f-e601-47e8-9b00-bf3d344f978f/CV502819+%281%29.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/3cd30506-55f8-48c5-9f34-14e400bff6f3/CV502853.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/909911f4-3526-41a8-98c5-3c13102ca6be/CV503049.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/609de528-6d24-4a09-82d2-2324220cd51a/CV503170.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/13eb298d-ecb5-44a3-a8c3-28f98a8e557f/CV503386+%281%29.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/df2e0fc5-5f54-47b3-947b-98241af495b4/CV503273.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/91b0ee60-b485-4eb7-872e-2c5b6aa16087/CV503338.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/b96aae4d-2d39-4a50-a7a4-9b77ac5e64f5/CV503375.jpg</image:loc>
      <image:title>Ok, bye climate theatre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/6b0b8b95-edf6-4d2f-aec2-ce66299ccb08/Tix+-2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/6c32f181-46a9-4afe-ae62-087bb72ec666/Climeworks-1.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/38adca93-0763-4122-bdca-75dbc9e30979/Ok%2C+bye+Tix-2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/2efa66be-c031-4b32-9338-a108acc3562f/Element+2%40300x.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/da40061a-bd65-4022-a2fb-1177e0615759/Ok%2C+bye+Tix.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/6c32f181-46a9-4afe-ae62-087bb72ec666/Climeworks-1.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.innovationweek.is/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/1a4add60-276f-4ecf-a30d-236085fa9023/Hildur.jpg</image:loc>
      <image:title>Home</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/739629a2-f8a0-4eee-bbbe-799253654f12/alda-exterior-northern-lights.jpg</image:loc>
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    <image:image>
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      <image:title>For Startups</image:title>
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      <image:title>For Startups</image:title>
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      <image:title>For Startups</image:title>
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      <image:title>For Startups</image:title>
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      <image:title>For Startups</image:title>
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  </url>
  <url>
    <loc>https://www.innovationweek.is/day2</loc>
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    <priority>0.75</priority>
    <lastmod>2024-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/1aa49cdf-a6d1-49dc-a1a3-e7a357f61ac9/Bodil+-+KostKapital.jpg</image:loc>
      <image:title>Day 2 - May 16th</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/1fff76da-8c08-46de-a4b3-87b16f36656d/Troels.jpg</image:loc>
      <image:title>Day 2 - May 16th</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/789d8983-75e4-46f9-9f5a-acc92398039d/JoseRamos_MIT.jpg</image:loc>
      <image:title>Day 2 - May 16th</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/a1a052a5-6bcf-464a-b2dd-8cede0d160d5/fr_20181003_095489.2e16d0ba.fill-800x450-c100.jpg</image:loc>
      <image:title>Day 2 - May 16th</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/ef23a0ab-dce8-443c-9d25-091f3c8a5309/1651701807650.jpeg</image:loc>
      <image:title>Day 2 - May 16th</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/bb9ce030-4250-43d4-ac51-2e94c4d368af/KarenBjork_Rockpore.jpg</image:loc>
      <image:title>Day 2 - May 16th</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/cd3d1f5e-d836-4709-8a62-e6244f0355d0/Freyr_Sorpa.jpg</image:loc>
      <image:title>Day 2 - May 16th</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/ed77ef5f-8b0e-411e-b0b9-a2d2f59c228f/437886796_1154149168889594_7660130814436012536_n.jpg</image:loc>
      <image:title>Day 2 - May 16th</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/4f22081d-37bb-4153-be4c-6b47c7e311e1/Finn+Erik+profile+2.jpg</image:loc>
      <image:title>Day 2 - May 16th</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/4f690fb9-9a39-4bfc-a9cf-456f797c7dc9/Sara_Sande_EIFO.jpg</image:loc>
      <image:title>Day 2 - May 16th</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/2197b2aa-f785-4431-b092-420a00457989/Screenshot+2024-03-27+at+11.36.11.png</image:loc>
      <image:title>Day 2 - May 16th</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/d6eb49cc-0abd-433d-a75a-31ad8980deac/michaelhendrix.jpeg</image:loc>
      <image:title>Day 2 - May 16th</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/b63bcb5b-fad6-4ef6-a32b-ec715abae37b/PeterGodart+%281%29.jpeg</image:loc>
      <image:title>Day 2 - May 16th</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/a4612885-d3b7-4f42-963d-d8d6b2845059/Paloma.jpg</image:loc>
      <image:title>Day 2 - May 16th</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/bbc89638-21b6-4c63-95da-1f5998fe751e/images.jpg</image:loc>
      <image:title>Day 2 - May 16th</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63c01579c9fdd579decfeea5/fedf4073-5d60-4030-aca3-412158b072da/437927712_1102214320999059_5771396433876088150_n.jpg</image:loc>
      <image:title>Day 2 - May 16th</image:title>
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