Founders in focus
Helga Ósk Hlynsdóttir
↪Founder, SERIOUS.BUSINESS
Helga Ósk Hlynsdóttir helps purpose-driven brands get noticed—and remembered. She’s the founder of SERIOUS.BUSINESS, an award-winning branding agency, and a podcast host who loves bold ideas and is passionate about deep conversations and connecting people who care.
Kerstin Gronau
↪ Stakeholder and Innovation Expert, Innovation Map powered by WKO
Kerstin is part of the Innovation Map team at the Austrian Federal Economic Chamber, where she drives stakeholder engagement and the translation into practice of the Innovation Map, a future-oriented initiative that helps companies identify emerging technologies early and turn them into strategic action. With an academic background in Innovation Management and Product Marketing, she combines experience from marketing and live communication with strong project and format design expertise. Her work focuses on creating target-group-specific formats and workshops that embed strategic foresight methods into real business contexts, enabling Austrian companies to navigate technological change with greater clarity, confidence, and impact.
Marín Jónsdóttir
↪ Director of Glóð, Almannarómur
Marín is currently leading Glóð, Iceland's AI Factory initiative at Almannarómur, after years as Senior Product Manager at GRID. She is passionate about AI, innovation, and product management. She is the vibe coder of minna.is and glod.ai. She holds degrees in Psychology from the University of Iceland and Computer Science from Reykjavík University.
Ómar Thor Ómarsson
↪ CEO & Co-founder, Optise
Ómar is the CEO and Co Founder of Optise, the first platform that automatically improves B2B websites for revenue. He has 15+ years of experience building businesses and leading sales and marketing teams to drive global growth. Before Optise, he was Chief Growth Officer at Digido, VP of Marketing at Meniga, and started his career in corporate finance at Deloitte. Ómar holds a degree in Financial Engineering from Reykjavik University and studied Digital Marketing at Columbia Business School.