10:00-11:00 — Founding and funding start-ups as living systems

What is business about? Business 1.0 was the industrial revolution. Business 2.0 digitalisation. Business 3.0 is an emerging paradigm of businesses as living systems. Innrwrks has for the past almost 10 years been pioneering new ways of funding and founding businesses in the living systems paradigm. The workshop is for founders. You'll be introduced to new frames around funding and founding business and get to build relationships with other founders in this excellent kick off to the first Founders Day. Innrwrks is a transformation lab with a Nordic footprint.

Workshop host: Amit Paul - Founder of Innrwrks

11:00-12:00 — The AI Advantage: Big Dreams, Small Teams

Imagine building a billion-dollar startup with a team of just 100, 10 or even just yourself. AI is rapidly turning this once-impossible dream into reality. In this interactive workshop, we'll explore real-world case studies from around the globe, revealing how innovative startups are using AI and Generative AI to achieve exponential outcomes with minimal resources. Discover the tools, tactics, and mindsets that are enabling entrepreneurs to disrupt industries, scale rapidly, and redefine what's possible.

Workshop host: Gísli Ragnar Guðmundsson - AI specialist at KPMG

12:00-13:00 — LUNCH

13:00-14:00 — Clear messaging and PR skills for startups and innovators

Join Erna and Anna Margrét, founders of marketing news outlet Herferð.is, for a focused 1-hour workshop on building clear, powerful messaging and PR strategies. Designed for startups and innovators, this session covers crafting your story, media outreach basics, and practical tips to communicate with confidence and impact.

Workshop hosts: Anna Margrét Gunnarsdóttir + Erna Hreinsdóttir founders of Herferd.is

14:00-15:00 - What Must Be True: A Smart Way to Think About Fundraising

All around the world, fundraising is universally considered one of the most difficult challenges that startup founders face. This workshop will provide founders with a new perspective that is guaranteed to reduce fundraising friction. We will begin with an introduction to GroundWork, a practical decision-making framework used by hundreds of founders to clarify strategic milestones, surface critical assumptions, and reduce unnecessary risk. We’ll break down the GroundWork Framework, then apply its principles directly to the unique challenges of raising capital. Whether you’re just beginning to consider fundraising or already deep into running a fundraising process, this session will help you think more clearly and act more deliberately. No hype, no playbook—just a smarter way to make the decisions that drive fundraising success.

Workshop host: Bob Crimmins, Startup Haven