From Reykjavík to Tórshavn: A Tourism Exchange Powered by NATA

We love having delegations attend Iceland Innovation Week and connecting Iceland to the world — and the world to Iceland. 🇮🇸 🌍

This year, we were grateful to receive the North Atlantic Tourism Association grant, which made it possible to bring Faroese travel startups to Iceland Innovation Week and send Icelandic tourism startups to the Faroe Islands for Tonik. We hope the festivals offered a platform for new connections, inspiration, and tools for growth — as well as a fun, quirky add-on to their startup journey. 🤩

#vestnorden #NATA