A new name, a new technical solution, a new design or the best business idea? But... you have very limited funds for seeking advice. The biggest mistake however would be to choose to ignore your possible and potential intellectual property assets in your startup.

There are things to be done without much cost and we are going to go through a few of them with you. We will talk about how to limit the risk of choosing a doomed name, how to identify if there is possible and potential IP in your business and point to some wise things to consider to make sure all of you stay friends when going gets tough... And there will be a founder story to learn from.